Centrafarm, responsible for brands such as Bisolvon and Allegra since 1 January 2022, chooses media agency STROOM, a Candid company. The media agency will be responsible for all media strategy, planning and purchasing. With over 60 years of experience, Centrafarm is a leading company in the supply of high quality generic medicines, specialties & biosimilars and Consumer Healthcare (OTC medicines and brands) in the Netherlands.

Media agency STROOM will assist the company from strategy to execution. When planning the campaigns, already planned retail activities such as folder placement, shopping floor activations, shelf furnishing, etc., will be taken into account. The branding is carefully planned around this to create an optimal effect and to ensure the brand amplifies sales; a Dual Duty strategy.

The decisive factor in selecting media agency STROOM were the insights: the agency demonstrated relevant knowledge of the market, target groups, and brand and marcom expertise, and translated this into a distinctive media strategy. The very personal customer-oriented approach is also greatly appreciated.

Erik Pruijsen, Commercial Lead Consumer Healthcare Centrafarm: "STROOM shows their expertise by creating a balanced media strategy based on both brand and performance. They take the traditional seasonality and changing market into account. We're very happy with this new collaboration and are looking forward to the future effective media campaigns for Bisolvon and Allegra."

Martijn Jaartsveld, Strategy Director STROOM: "Covid-19 has impact everywhere, including on the timings and communication of pharmaceutical companies. During the flu season the rules of the game might change due to quarantine measures, but STROOM can respond well and flexibly. We are very happy with this new client."