Innovation cell successfully integrated
Innovation agency Cogonez, which was acquired 1.5 years ago, merges with XXS Amsterdam. Since its arrival, Cogonez, founded in 2018 by Arjan Leest and Bas Oosterwal, has brought a lot of good things in terms of innovation and digitalisation. As the innovation cell has been successfully integrated within XXS, the merger becomes a fact and the name Cogonez will be dropped.
Now that the intended and planned merger has been completed, Arjan and Bas have decided to take on a fresh challenge. Entrepreneurship is calling – they will start a new business on 1 May.
XXS Amsterdam is now entering a new phase as an agency. Sanne Tolsma, Managing Director of XXS Amsterdam, is very positive about the developments. 'After a successful year in which XXS won many pitches, the start of 2022 is also really promising. The integrated approach with the other agencies of the marketing and communication platform Candid, of which XXS is a part, resonates well with clients. New talent also knows how to find us and believes in our approach: that the best creative work is made in small teams.'