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Health-tech company PlusDental appoints Coopr as PR and Communications agency


After a pitch, Berlin-based health-tech company PlusDental has chosen Coopr as its PR and communications agency. The Rotterdam-based agency will support PlusDental in the Dutch market with the rollout of all PR and communication activities. Media agency STROOM (part of Candid) has been responsible for media strategy, planning and offline purchasing since September last year.

PlusDental is one of the market leaders in the field of orthodontic treatment with invisible braces and since its introduction in the Dutch market has already seen the number of patients grow to around 2,200. The goal is to help more than 10,000 patients by the end of 2022.

Anastasia Hansen, PR Principal at PlusDental:"We have been very successfully active in the Netherlands for more than a year now. The Dutch market is a very important market for PlusDental. That is why we decided to also invest in our PR and media relations in the Netherlands. Many people are not happy with their smiles. At PlusDental we want to change that and empower patients to regain their confident and open smiles. We do this by digitizing dentistry and combining it with our extensive medical expertise. Having Coopr at our side as an experienced communications partner with a great track record, we are really looking forward to telling our story to the Dutch market."

Dorieke Cieremans, Account Director at Coopr: "We started with a lot of energy to help PlusDental get off to a smooth start on the Dutch market. Although the brand has been active in our country for a year, the service is not yet getting the attention it deserves. The modern world of invisible braces is in its infancy and we feel it is an honor to use PR to introduce the Netherlands to more innovative service, totally contemporary!" 

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