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'There's an appetite for fun and fast content, and that's effectively what BeReal offers'

Photosharing app BeReal is this year's social media craze, but with no ads,...

Why news website Axios was sold for $525 million

The American news website Axios was recently sold for $525 million to Cox E...

Why Spotify Acquired The Ringer (Bill Simmons) for 250 million dollar

In February 2020, Spotify paid $250 million for the podcast network The Rin...

'Livestream shopping hasn't really gained momentum in the West'

Livestream commerce has taken China by storm over the past five years, deli...

Air Up: achieving greatness with the ideal influencer strategy

Foto Air Up
Seemingly overnight, teenagers everywhere were suddenly walking around with...

Now Part of the Candid Platform Creature Looks to a Global Market

creatureklein Dan Cullen-Shute (left), Piet Hein Smit and Sanne Tolsma
Candid Platform's acquisition of UK-based Creature has paved the way for th...

Klarna: more grown-up in advertising as "Google for shopping''

Klarna, the most valuable fintech in Europe, is the poster boy of the Buy N...

More than a baseball team

Jesse Cole is the owner of the Savannah Bananas baseball club. In his manag...

The content strategy of Mr Beast: doing-learning-innovate-scale

If you have been reading and watching a lot by and about Mr Beast - pretty ...

How do You get the most out of Instagram shopping tools?

According to a new report by Hubspot, Instagram's shopping tools are enabli...

Launching your brand into automated metaverse advertising

For the first time an automated advertising system has been created for the...

Netflix: what will a new model mean for advertisers?

Was it an instant reaction to a disappointing set of numbers or an expressi...

Major advertisers are looking to buy effects directly through podcasts

People in the know estimate that - in terms of advertising - the Dutch podc...

​Growing as a brand without TV?

Relatively young "online" brands such as My Jewellery, Mr. Marvis and Goril...

Cutting-edge VR and AR solutions help Volvo Cars attract new customers

The automotive industry is changing and so are its marketing campaigns. Tra...

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