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Featured 

Should brands marry up Christmas cheer with World Cup advertising?

Combining Christmas and World Cup advertising in one piece of creative coul...
vrijdag 02 december 2022 | Written by John Reynolds
Featured 

The Post-Musk World: How Can Brands Navigate The Kind Of Social Media Controversy That Twitter is Currently Embroiled In?

Elon Musk bought Twitter having clearly signalled that he was going to make...
donderdag 24 november 2022 | Written by Trevor Clawson
Featured 

'Brands can tip-toe their way into gaming now too'

Brands are tapping into Esports sponsorships as they look to connect with y...
zondag 06 november 2022 | Written by David Benady
Featured 

'There's an appetite for fun and fast content, and that's effectively what BeReal offers'

Photosharing app BeReal is this year's social media craze, but with no ads,...
woensdag 21 september 2022 | Written by David Benady
Featured 

Why news website Axios was sold for $525 million

The American news website Axios was recently sold for $525 million to Cox E...
maandag 29 augustus 2022 | Written by Redactie Frank.News
Featured 

Why Spotify Acquired The Ringer (Bill Simmons) for 250 million dollar

In February 2020, Spotify paid $250 million for the podcast network The Rin...
vrijdag 19 augustus 2022 | Written by Bas Hakker
Featured 

'Livestream shopping hasn't really gained momentum in the West'

Livestream commerce has taken China by storm over the past five years, deli...
zaterdag 16 juli 2022 | Written by David Benady
Featured 

Air Up: achieving greatness with the ideal influencer strategy

Seemingly overnight, teenagers everywhere were suddenly walking around with...
vrijdag 17 juni 2022 | Written by Bas Hakker
Featured 

Now Part of the Candid Platform Creature Looks to a Global Market

Candid Platform's acquisition of UK-based Creature has paved the way for th...
woensdag 08 juni 2022 | Written by Trevor Clawson
Featured 

Klarna: more grown-up in advertising as "Google for shopping''

Klarna, the most valuable fintech in Europe, is the poster boy of the Buy N...
donderdag 02 juni 2022 | Written by John Reynolds
Featured 

More than a baseball team

Jesse Cole is the owner of the Savannah Bananas baseball club. In his manag...
vrijdag 27 mei 2022 | Written by Bas Hakker
Featured 

The content strategy of Mr Beast: doing-learning-innovate-scale

If you have been reading and watching a lot by and about Mr Beast - pretty ...
vrijdag 20 mei 2022 | Written by Bas Hakker
Featured 

How do You get the most out of Instagram shopping tools?

According to a new report by Hubspot, Instagram's shopping tools are enabli...
dinsdag 17 mei 2022 | Written by Trevor Clawson
Featured 

Launching your brand into automated metaverse advertising

For the first time an automated advertising system has been created for the...
zondag 15 mei 2022 | Written by Ralph Rozema
Featured 

Netflix: what will a new model mean for advertisers?

Was it an instant reaction to a disappointing set of numbers or an expressi...
vrijdag 06 mei 2022 | Written by Trevor Clawson
Featured 

Major advertisers are looking to buy effects directly through podcasts

People in the know estimate that - in terms of advertising - the Dutch podc...
woensdag 04 mei 2022 | Written by Bas Hakker

​Growing as a brand without TV?

Relatively young "online" brands such as My Jewellery, Mr. Marvis and Goril...
vrijdag 22 april 2022 | Written by Redactie Frank.News
Featured 

Cutting-edge VR and AR solutions help Volvo Cars attract new customers

The automotive industry is changing and so are its marketing campaigns. Tra...
donderdag 31 maart 2022 | Written by Ralph Rozema
Featured 

​Major Olympic sponsors are waiting for 'Paris 2024'

One thing that stood out during the recent television broadcasts of the (pr...
maandag 28 februari 2022 | Written by Bas Hakker
Featured 

Is now the time to embrace immersive storytelling?

All brands have stories to tell about their products, customers, employees ...
vrijdag 28 januari 2022 | Written by Trevor Clawson
Featured 

'Brands that behave immorally now have nowhere to hide'

L'Oréal, H&M and recently also The Voice of Holland have all been there...
dinsdag 25 januari 2022 | Written by Grieteke Meerman
Featured 

How to create podcasts that work for brands and audiences?

In theory, podcasting offers an ideal channel for deep, long-form engagemen...
dinsdag 11 januari 2022 | Written by Trevor Clawson

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