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Featured 

Air Up: achieving greatness with the ideal influencer strategy

Seemingly overnight, teenagers everywhere were suddenly walking around with...
vrijdag 17 juni 2022 | Written by Bas Hakker
Featured 

Now Part of the Candid Platform Creature Looks to a Global Market

Candid Platform's acquisition of UK-based Creature has paved the way for th...
woensdag 08 juni 2022 | Written by Trevor Clawson
Featured 

Klarna: more grown-up in advertising as "Google for shopping''

Klarna, the most valuable fintech in Europe, is the poster boy of the Buy N...
donderdag 02 juni 2022 | Written by John Reynolds
Featured 

More than a baseball team

Jesse Cole is the owner of the Savannah Bananas baseball club. In his manag...
vrijdag 27 mei 2022 | Written by Bas Hakker
Featured 

The content strategy of Mr Beast: doing-learning-innovate-scale

If you have been reading and watching a lot by and about Mr Beast - pretty ...
vrijdag 20 mei 2022 | Written by Bas Hakker
Featured 

How do You get the most out of Instagram shopping tools?

According to a new report by Hubspot, Instagram's shopping tools are enabli...
dinsdag 17 mei 2022 | Written by Trevor Clawson
Featured 

Launching your brand into automated metaverse advertising

For the first time an automated advertising system has been created for the...
zondag 15 mei 2022 | Written by Ralph Rozema
Featured 

Netflix: what will a new model mean for advertisers?

Was it an instant reaction to a disappointing set of numbers or an expressi...
vrijdag 06 mei 2022 | Written by Trevor Clawson
Featured 

Major advertisers are looking to buy effects directly through podcasts

People in the know estimate that - in terms of advertising - the Dutch podc...
woensdag 04 mei 2022 | Written by Bas Hakker

​Growing as a brand without TV?

Relatively young "online" brands such as My Jewellery, Mr. Marvis and Goril...
vrijdag 22 april 2022 | Written by Redactie Frank.News
Featured 

Cutting-edge VR and AR solutions help Volvo Cars attract new customers

The automotive industry is changing and so are its marketing campaigns. Tra...
donderdag 31 maart 2022 | Written by Ralph Rozema
Featured 

​Major Olympic sponsors are waiting for 'Paris 2024'

One thing that stood out during the recent television broadcasts of the (pr...
maandag 28 februari 2022 | Written by Bas Hakker
Featured 

Is now the time to embrace immersive storytelling?

All brands have stories to tell about their products, customers, employees ...
vrijdag 28 januari 2022 | Written by Trevor Clawson
Featured 

'Brands that behave immorally now have nowhere to hide'

L'Oréal, H&M and recently also The Voice of Holland have all been there...
dinsdag 25 januari 2022 | Written by Grieteke Meerman
Featured 

How to create podcasts that work for brands and audiences?

In theory, podcasting offers an ideal channel for deep, long-form engagemen...
dinsdag 11 januari 2022 | Written by Trevor Clawson
Featured 

How can Max Verstappen become a global brand?

Max Verstappen is already one of the biggest stars in Dutch sports history,...
woensdag 22 december 2021 | Written by Bas Hakker
Featured 

How the world's top art museums reach Generation Z

For every brand it is a challenge to reach a young audience. Internationall...
donderdag 02 december 2021 | Written by Ralph Rozema
Featured 

​Only Connect -Will Advertising-funded CTV Services Create Opportunities for Brands?

According to data published by Strategy Analytics, more than 80 per cent of...
maandag 29 november 2021 | Written by Trevor Clawson
Featured 

​From Business Club to Hotel Suite: Harper's Bazaar's imaginative brand extensions

Jewelry Week, Women Of The Year Award, Harper's Bazaar Suite and now Harper...
vrijdag 26 november 2021 | Written by Kim Buitenhuis
Featured 

Big budget Christmas TV ads can cost millions but are the likes of Coca-Cola and John Lewis getting their money's worth?

They can cost millions to make and only a few will capture the hearts and m...
dinsdag 23 november 2021 | Written by Redactie Frank.News
Featured 

How Unilever brings purpose into the gaming world and metaverse

From gaming competitions to a virtual island in the metaverse. Unilever is ...
vrijdag 19 november 2021 | Written by Ralph Rozema
Featured 

How to make 100 billion with retail media advertising

Advertising on the platforms of major retailers such as Amazon, Tesco, Carr...
dinsdag 16 november 2021 | Written by André Oerlemans

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