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Featured 

How should brands respond to the Cost of Living crisis

Having averaged around 2.01 per cent between 1991 and through to early 2022...
dinsdag 21 juni 2022 | Written by Trevor Clawson
Featured 

Air Up: achieving greatness with the ideal influencer strategy

Seemingly overnight, teenagers everywhere were suddenly walking around with...
vrijdag 17 juni 2022 | Written by Bas Hakker
Featured 

How will staff shortages, cancellations and delays change travel marketing?

Long queues at check-in and security. Hundreds of cancelled flights. A warn...
woensdag 15 juni 2022 | Written by Trevor Clawson
Featured 

'We are bridging this gap between brands and Generation Z'

For younger generations just online shopping is not enough. They are attrac...
vrijdag 10 juni 2022 | Written by Ralph Rozema
Featured 

Now Part of the Candid Platform Creature Looks to a Global Market

Candid Platform's acquisition of UK-based Creature has paved the way for th...
woensdag 08 juni 2022 | Written by Trevor Clawson
Featured 

David JP Phillips: How can we pay good money to watch movies like James Bond that are absolutely unrealistic?

Storytelling practice: increase you profits tens of times on eBay just by t...
zondag 05 juni 2022 | Written by Ralph Rozema
Featured 

Klarna: more grown-up in advertising as "Google for shopping''

Klarna, the most valuable fintech in Europe, is the poster boy of the Buy N...
donderdag 02 juni 2022 | Written by John Reynolds
Featured 

GA4 a good opportunity to evaluate own data critically

For many years, Universal Analytics was the standard for marketing professi...
dinsdag 31 mei 2022 | Written by Bas Hakker
Featured 

More than a baseball team

Jesse Cole is the owner of the Savannah Bananas baseball club. In his manag...
vrijdag 27 mei 2022 | Written by Bas Hakker
Featured 

​L'Oréal: how technology reshapes the beauty experience

An app analyzes your skin and gives recommendations. The app works with a b...
dinsdag 24 mei 2022 | Written by Ralph Rozema
Featured 

The content strategy of Mr Beast: doing-learning-innovate-scale

If you have been reading and watching a lot by and about Mr Beast - pretty ...
vrijdag 20 mei 2022 | Written by Bas Hakker
Featured 

How do You get the most out of Instagram shopping tools?

According to a new report by Hubspot, Instagram's shopping tools are enabli...
dinsdag 17 mei 2022 | Written by Trevor Clawson
Featured 

Launching your brand into automated metaverse advertising

For the first time an automated advertising system has been created for the...
zondag 15 mei 2022 | Written by Ralph Rozema
Featured 

'Most advertisers are strong supporters of Twitter moderation because they don't want to advertise in the middle of hate speech'

Elon Musk is "mercurial" and "uncontrollable" which is a "dangerous mix" wh...
dinsdag 10 mei 2022 | Written by John Reynolds
Featured 

​P&G's Marc Pritchard: 'Some say the system is broken. It is not, it was built that way'

Chimpanzees are just an example. Procter & Gamble's Chief Brand Officer...
zondag 08 mei 2022 | Written by Ralph Rozema
Featured 

Netflix: what will a new model mean for advertisers?

Was it an instant reaction to a disappointing set of numbers or an expressi...
vrijdag 06 mei 2022 | Written by Trevor Clawson
Featured 

Sponsors Qatar World Cup set to follow ING

Sponsors linked to the Qatar World Cup are set to follow Dutch banking powe...
zondag 01 mei 2022 | Written by John Reynolds
Featured 

Oatly's Rebel Rebel-marketing strategy

The brand Oatly has conquered the world in a relatively short amount of tim...
donderdag 28 april 2022 | Written by Bas Hakker
Featured 

Can 'Digital out of Home' find the right customers at the right time?

According to a report published in February by Allied Market Research, the ...
dinsdag 26 april 2022 | Written by Trevor Clawson

​Growing as a brand without TV?

Relatively young "online" brands such as My Jewellery, Mr. Marvis and Goril...
vrijdag 22 april 2022 | Written by Redactie Frank.News
Featured 

Research: partnership CMO and CEO crucial to deliver growth

Chief marketing officers (CMOs) have the power and credibility to influence...
donderdag 21 april 2022 | Written by Ralph Rozema
Featured 

From brand purpose to brand inclusivity: 'I am a big fan of Fenty'

After "purpose," the new marketing concept of the day is "brand inclusivity...
vrijdag 15 april 2022 | Written by Kim Buitenhuis

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