Brands investing during a crisis will come out stronger, say experts
01 januari, 2023 | Written by John Reynolds
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How a luxury car brand embraces digital art
Mercedes-Benz has become the first and only carmaker to join the Aura Block...
Thursday, 20 October 2022 | Written by Ralph Rozema
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Too often market research is the" quietest voice" in the boardroom but change is afoot
Market research executives say for too long their voice has been the "quiet...
Sunday, 16 October 2022 | Written by John Reynolds
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How can brands make the most of cinema advertising?
Cinema advertising plays to an engaged audience and increasingly, the messa...
Wednesday, 12 October 2022 | Written by Trevor Clawson
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StockX: launch of a global brand platform with digital products
Although mostly known as a resale platform for sneakers, StockX has evolved...
Friday, 07 October 2022 | Written by Ralph Rozema
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How good do you actually need to be as a company?
How good do you actually need to be as a company nowadays? Do you need to k...
Sunday, 02 October 2022 | Written by Bas Hakker
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Friendly advice- what is the best way to harness word of mouth recommendations
Ask the owner of a popular cafe or restaurant to explain why the tables are...
Thursday, 29 September 2022 | Written by Trevor Clawson
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Roblox: 3D advertising and branded experiences
Online gaming platform Roblox plans to launch 3D advertising on its virtual...
Sunday, 25 September 2022 | Written by Ralph Rozema
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'Byron Sharp sounds a bit like the old economy'
What do you believe in? Is it in focusing on generating as much reach for y...
Friday, 23 September 2022 | Written by Bas Hakker
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Marc Randolph (Netflix): do not fall in love with your idea
In his successful podcast 'That will never work' he interviews young promis...
Sunday, 18 September 2022 | Written by Ralph Rozema
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"Nolo" beer brands backed by "simple" advertising can disrupt crowded beer market
The international beer market is a crowded one, dominated by a handful of m...
Thursday, 15 September 2022 | Written by John Reynolds
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Q4: how can brands position themselves to benefit from the annual spending surge?
The clock is ticking and as each second passes, the fourth quarter of 2022 ...
Sunday, 11 September 2022 | Written by Trevor Clawson
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Marie Forleo: focus on progress, not perfection
Marketing and lifestyle expert Marie Forleo is most known for her book 'Eve...
Wednesday, 07 September 2022 | Written by Ralph Rozema
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The return of the love brand
Twenty-odd years ago, a popular theme in marketing was the development of a...
Thursday, 01 September 2022 | Written by Bas Hakker
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"Chemistry" and "friction" crucial for fruitful client-agency relationships
"Chemistry" with a healthy dose of "friction" is key to ensuring a client-a...
Wednesday, 31 August 2022 | Written by John Reynolds
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The comeback of 'the boring one'
The advertising world is abuzz with expectation as Netflix prepares to laun...
Friday, 26 August 2022 | Written by David Benady
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As inflation bites and prices rise, what strategies should brands adopt?
Coca-Cola has announced plans to increase its marketing spend to build bran...
Wednesday, 24 August 2022 | Written by Trevor Clawson
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Starbucks: innovative NFT program in a turbulent NFT world
Coffee giant Starbucks is developing new digital initiatives to interact wi...
Sunday, 21 August 2022 | Written by Ralph Rozema
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Seth Godin: embrace the idea of a smallest viable audience
He loves writing and has published more than twenty marketing and business ...
Saturday, 13 August 2022 | Written by Ralph Rozema
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How will brands target customers when third-party cookies are phased out?
Google has pushed back plans to phase out third-party cookies in Chrome fro...
Wednesday, 10 August 2022 | Written by Trevor Clawson
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Sally Hogshead: It is good to be better, but it is better to be different
Making your brand just better is not enough. It is good to be better, but i...
Sunday, 07 August 2022 | Written by Ralph Rozema
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How you can build a brand by starting with the culture
More and more brands are trying to build their brand by embracing a certain...
Wednesday, 03 August 2022 | Written by Bas Hakker
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Brands need to be 'ballsy' and 'experimental' harnessing NFTs, says adland
Non-fungible tokens (NFTs) are likely to be here for the long-term, says ad...
Sunday, 31 July 2022 | Written by John Reynolds
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