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"Chemistry" and "friction" crucial for fruitful client-agency relationships

"Chemistry" with a healthy dose of "friction" is key to ensuring a client-a...
woensdag 31 augustus 2022 | Written by John Reynolds
Featured 

The comeback of 'the boring one'

The advertising world is abuzz with expectation as Netflix prepares to laun...
vrijdag 26 augustus 2022 | Written by David Benady
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As inflation bites and prices rise, what strategies should brands adopt?

Coca-Cola has announced plans to increase its marketing spend to build bran...
woensdag 24 augustus 2022 | Written by Trevor Clawson
Featured 

Starbucks: innovative NFT program in a turbulent NFT world

Coffee giant Starbucks is developing new digital initiatives to interact wi...
zondag 21 augustus 2022 | Written by Ralph Rozema
Featured 

Seth Godin: embrace the idea of a smallest viable audience

He loves writing and has published more than twenty marketing and business ...
zaterdag 13 augustus 2022 | Written by Ralph Rozema
Featured 

How will brands target customers when third-party cookies are phased out?

Google has pushed back plans to phase out third-party cookies in Chrome fro...
woensdag 10 augustus 2022 | Written by Trevor Clawson
Featured 

Sally Hogshead: It is good to be better, but it is better to be different

Making your brand just better is not enough. It is good to be better, but i...
zondag 07 augustus 2022 | Written by Ralph Rozema
Featured 

How you can build a brand by starting with the culture

More and more brands are trying to build their brand by embracing a certain...
woensdag 03 augustus 2022 | Written by Bas Hakker
Featured 

Brands need to be 'ballsy' and 'experimental' harnessing NFTs, says adland

Non-fungible tokens (NFTs) are likely to be here for the long-term, says ad...
zondag 31 juli 2022 | Written by John Reynolds
Featured 

Foot Locker: marketing secrets of sportswear and footwear retail

Every single day they release a new product and that is exceptional for a f...
woensdag 27 juli 2022 | Written by Ralph Rozema
Featured 

How Vans made the move from niche to mainstream (without losing its credibility)

The shoe brand Vans was a major player in the skate scene. However, the bra...
dinsdag 26 juli 2022 | Written by Bas Hakker
Featured 

Solving the talent problem: how can agencies and brands best respond to the great resignation?

Creative agencies are struggling to find the people they need. That's one o...
zondag 24 juli 2022 | Written by Trevor Clawson
Featured 

Marty Neumeier: bringing customers up the brand ladder

By accident, he wrote a book read by 23 million people. When someone put hi...
dinsdag 19 juli 2022 | Written by Ralph Rozema
Featured 

'Livestream shopping hasn't really gained momentum in the West'

Livestream commerce has taken China by storm over the past five years, deli...
zaterdag 16 juli 2022 | Written by David Benady
Featured 

The secret of successful toy brands like LEGO

What's the reason some popular toy brands are loved by many generations, wh...
woensdag 13 juli 2022 | Written by Kim Buitenhuis
Featured 

'Don't sponsor the property, sponsor the fans'

Brand spending on sports sponsorship is continuing to rise. According to a ...
dinsdag 12 juli 2022 | Written by Trevor Clawson
Featured 

'What has really hurt the brand Revlon is its own inability to adapt'

The fact that everyone was forced to hide behind a face mask for two years ...
vrijdag 08 juli 2022 | Written by Grieteke Meerman
Featured 

Sony works on entertainment content for electric cars

Sony's entertainment business is overshadowing the company's roots as an el...
donderdag 07 juli 2022 | Written by Ralph Rozema
Featured 

Marketing powering online sales but big brands struggling to turn profit

Marketing is powering booming digital sales but big brands are struggling t...
zondag 03 juli 2022 | Written by John Reynolds
Featured 

Grab your chance during the summer slowdown

Summer slowdown? Not in the world of marketing. The summer is the perfect t...
donderdag 30 juni 2022 | Written by Kim Buitenhuis
Featured 

​Liz Bacelar: creating the missing link between tech, lifestyle and retail

She founded a company to advise top brands like Gucci, Tiffany and H&M ...
woensdag 29 juni 2022 | Written by Ralph Rozema
Featured 

Former CMO Nike: going against the flow leads to true innovation

The former CMO of Nike, Greg Hoffman, has written a book about his time wor...
vrijdag 24 juni 2022 | Written by Bas Hakker

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