Brands investing during a crisis will come out stronger, say experts
01 januari, 2023 | Written by John Reynolds
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These 8 digital themes should be on CMO's agendas
We are heading towards the conclusion of the eventful year 2023. In most wa...
Wednesday, 15 November 2023 | Written by Marketing Candid
Positive Netherlands: one of the few succesful mergers
Positive is our digital agency and was created a year ago thanks to a merge...
Monday, 30 October 2023 | Written by Marketing Candid
Lars Vink new Managing Director M2OC
Lars Vink will start as Managing Director at Media, Performance and e-Comme...
Thursday, 12 October 2023 | Written by Marketing Candid
Maxxium appoints M2OC
Maxxium Netherlands, market leader in spirits, has chosen to work with medi...
Sunday, 08 October 2023 | Written by Marketing Candid
How to build brand confidence through insight, innovation, digital and creativity?
Our London based Candid agencies, Brand Potential, Creature and Positi...
Wednesday, 14 June 2023 | Written by Marketing Candid
Omoda chooses M2Media
Fashion retailer Omoda has chosen to work with media agency M2Media after a...
Thursday, 09 February 2023 | Written by Marketing Candid
Featured
Brands investing during a crisis will come out stronger, say experts
Brands that continue to spend on marketing during economic downturns will b...
Sunday, 01 January 2023 | Written by John Reynolds
Featured
PR Strategy: The corporate world could learn something from NASA's openness
Together with Richard Jurek, David Meerman Scott wrote the book 'Marketing ...
Thursday, 29 December 2022 | Written by Bas Hakker
Featured
Sean Ellis: 'For me the most important thing was to get people to rethink how growth works'
Growth hacking has been the basis of success for many startups. But not onl...
Wednesday, 28 December 2022 | Written by Ralph Rozema
Featured
Brands still see disabled as "tick-book" exercise in their advertising
The advertising industry has long been accused of falling short when it com...
Friday, 23 December 2022 | Written by John Reynolds
Featured
Like a musical, but different
Podcast studio and media company Audio Up was founded in 2020 by musician J...
Friday, 23 December 2022 | Written by Bas Hakker
Featured
Quantum marketing: embrace the new opportunities that are there
The beauty of marketing is that it brings together your creative and analyt...
Friday, 16 December 2022 | Written by Ralph Rozema
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'These big companies seem happy to get fined'
US tech giants are facing a crackdown on their market power as new European...
Thursday, 08 December 2022 | Written by David Benady
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Adidas versus Nike: metaverse experiences for a Gen Z audience
Just a few days after Nike announced its large-scale Web3 platform Dot Swoo...
Sunday, 27 November 2022 | Written by Ralph Rozema
Featured
The Post-Musk World: How Can Brands Navigate The Kind Of Social Media Controversy That Twitter is Currently Embroiled In?
Elon Musk bought Twitter having clearly signalled that he was going to make...
Thursday, 24 November 2022 | Written by Trevor Clawson
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The rise of virtual influencers: threats and opportunities for brands
Virtual influencers on social media are increasingly used by brands. Resear...
Sunday, 20 November 2022 | Written by Ralph Rozema
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Customer experience: how easy are you to work with?
"The marketplace has become like a grocery store and the mindset of the con...
Sunday, 13 November 2022 | Written by Ralph Rozema
Featured
'Brands can tip-toe their way into gaming now too'
Brands are tapping into Esports sponsorships as they look to connect with y...
Sunday, 06 November 2022 | Written by David Benady
Featured
Digital pop star looking for brand collaborations
Polar is not the first influencer in the metaverse, but she is different: a...
Thursday, 03 November 2022 | Written by Ralph Rozema
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Why performance and brand building are both essential
Slowly but surely, the realisation is dawning that performance marketing an...
Sunday, 30 October 2022 | Written by Bas Hakker
Featured
'We will see 3D wearables that are tradable, this will redefine luxury'
The metaverse as envisioned by Mark Zuckerberg doesn't really exist but the...
Wednesday, 26 October 2022 | Written by Trevor Clawson
Featured
'Second-hand is no longer shabby, old-fashioned, or grubby'
From Vinted and Sellpy to Levi's SecondHand and Tommy for Life: there is gr...
Sunday, 23 October 2022 | Written by Kim Buitenhuis
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