Brands investing during a crisis will come out stronger, say experts
01 januari | Written by John Reynolds
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Omoda chooses M2Media
Fashion retailer Omoda has chosen to work with media agency M2Media after a...
donderdag 09 februari 2023 | Written by Marketing Candid
Featured
Brands investing during a crisis will come out stronger, say experts
Brands that continue to spend on marketing during economic downturns will b...
zondag 01 januari 2023 | Written by John Reynolds
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PR Strategy: The corporate world could learn something from NASA's openness
Together with Richard Jurek, David Meerman Scott wrote the book 'Marketing ...
donderdag 29 december 2022 | Written by Bas Hakker
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Sean Ellis: 'For me the most important thing was to get people to rethink how growth works'
Growth hacking has been the basis of success for many startups. But not onl...
woensdag 28 december 2022 | Written by Ralph Rozema
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Brands still see disabled as "tick-book" exercise in their advertising
The advertising industry has long been accused of falling short when it com...
vrijdag 23 december 2022 | Written by John Reynolds
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Like a musical, but different
Podcast studio and media company Audio Up was founded in 2020 by musician J...
vrijdag 23 december 2022 | Written by Bas Hakker
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Quantum marketing: embrace the new opportunities that are there
The beauty of marketing is that it brings together your creative and analyt...
vrijdag 16 december 2022 | Written by Ralph Rozema
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'These big companies seem happy to get fined'
US tech giants are facing a crackdown on their market power as new European...
donderdag 08 december 2022 | Written by David Benady
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Adidas versus Nike: metaverse experiences for a Gen Z audience
Just a few days after Nike announced its large-scale Web3 platform Dot Swoo...
zondag 27 november 2022 | Written by Ralph Rozema
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The Post-Musk World: How Can Brands Navigate The Kind Of Social Media Controversy That Twitter is Currently Embroiled In?
Elon Musk bought Twitter having clearly signalled that he was going to make...
donderdag 24 november 2022 | Written by Trevor Clawson
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The rise of virtual influencers: threats and opportunities for brands
Virtual influencers on social media are increasingly used by brands. Resear...
zondag 20 november 2022 | Written by Ralph Rozema
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Customer experience: how easy are you to work with?
"The marketplace has become like a grocery store and the mindset of the con...
zondag 13 november 2022 | Written by Ralph Rozema
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'Brands can tip-toe their way into gaming now too'
Brands are tapping into Esports sponsorships as they look to connect with y...
zondag 06 november 2022 | Written by David Benady
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Digital pop star looking for brand collaborations
Polar is not the first influencer in the metaverse, but she is different: a...
donderdag 03 november 2022 | Written by Ralph Rozema
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Why performance and brand building are both essential
Slowly but surely, the realisation is dawning that performance marketing an...
zondag 30 oktober 2022 | Written by Bas Hakker
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'We will see 3D wearables that are tradable, this will redefine luxury'
The metaverse as envisioned by Mark Zuckerberg doesn't really exist but the...
woensdag 26 oktober 2022 | Written by Trevor Clawson
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'Second-hand is no longer shabby, old-fashioned, or grubby'
From Vinted and Sellpy to Levi's SecondHand and Tommy for Life: there is gr...
zondag 23 oktober 2022 | Written by Kim Buitenhuis
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How a luxury car brand embraces digital art
Mercedes-Benz has become the first and only carmaker to join the Aura Block...
donderdag 20 oktober 2022 | Written by Ralph Rozema
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Too often market research is the" quietest voice" in the boardroom but change is afoot
Market research executives say for too long their voice has been the "quiet...
zondag 16 oktober 2022 | Written by John Reynolds
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How can brands make the most of cinema advertising?
Cinema advertising plays to an engaged audience and increasingly, the messa...
woensdag 12 oktober 2022 | Written by Trevor Clawson
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StockX: launch of a global brand platform with digital products
Although mostly known as a resale platform for sneakers, StockX has evolved...
vrijdag 07 oktober 2022 | Written by Ralph Rozema
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How good do you actually need to be as a company?
How good do you actually need to be as a company nowadays? Do you need to k...
zondag 02 oktober 2022 | Written by Bas Hakker
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