Candid. Platform
for growth.

Featured 

Should brands be more ambitious with their gamification strategies?

If you've ever tried learning a language or mastering a musical instrument ...
woensdag 23 februari 2022 | Written by Trevor Clawson
Featured 

David Jones: 'The future of marketing lies at the intersection of the real and virtual world'

Forget the metaverse as a separate sphere, the future of marketing will hap...
vrijdag 18 februari 2022 | Written by Ralph Rozema
Featured 

Publisher DPG shows blueprint for advertising in cookieless era

Is there life after the vanishing of the third party Cookie? Sure. But the ...
donderdag 17 februari 2022 | Written by André Oerlemans
Featured 

'We aim to scale the business on an international level'

Digital technology and marketing agency Positive has joined the Candid Plat...
woensdag 16 februari 2022 | Written by Trevor Clawson
Featured 

Holidays in the Sun -As The Travel Industry Gears Up For The Summer, Does The Marketing Message Need To Change?

On television at least, the message from the travel industry is a familiar ...
donderdag 10 februari 2022 | Written by Trevor Clawson
Featured 

​Jeff Rosenblum: 'Empowerment leads to exponential growth'

'Advertising needs to be redefined. In this age of transparency, brands sta...
woensdag 09 februari 2022 | Written by Ralph Rozema
Featured 

Modern customer experience: when your fans create the marketing of your company

Some companies are growing in a silent way: you don't hear them, they don't...
vrijdag 04 februari 2022 | Written by Ralph Rozema
Featured 

​Is there any time and money left to create iconic product designs?

Aart Lensink of LVB recently shared an inspirational tweet with a story fro...
dinsdag 01 februari 2022 | Written by Bas Hakker
Featured 

Everything you need to know about the sharing economy in the baby sector

From Babyplanet to Bugaboo: more and more baby and children's brands are jo...
maandag 31 januari 2022 | Written by Kim Buitenhuis
Featured 

Is now the time to embrace immersive storytelling?

All brands have stories to tell about their products, customers, employees ...
vrijdag 28 januari 2022 | Written by Trevor Clawson
Featured 

How livestreams on TikTok-style websites increase conversions

Livestreams directly on your website can lead to 10x more conversions. Vide...
woensdag 26 januari 2022 | Written by Ralph Rozema
Featured 

'Brands that behave immorally now have nowhere to hide'

L'Oréal, H&M and recently also The Voice of Holland have all been there...
dinsdag 25 januari 2022 | Written by Grieteke Meerman
Featured 

The platform concept: 'Self-knowledge is very important, just like in real life'

The 'platform concept' used by the Candid agencies naturally sounds great, ...
vrijdag 21 januari 2022 | Written by Bas Hakker
Featured 

Novak Djokovic could lose out on millions as he becomes known as an anti-vaxx poster boy and enters his twilight years

Brands are weighing up the difficult question of whether to maintain sponso...
donderdag 20 januari 2022 | Written by Redactie Frank.News
Featured 

'Marketing and sales within fintech are like Siamese twins'

Agicap is the European SaaS market leader in cash flow management, and offe...
dinsdag 18 januari 2022 | Written by Suzanna Timmer
Featured 

Can EU regulations stop targeted advertising?

Targeted advertising by profiling consumers has been the holy grail in digi...
vrijdag 14 januari 2022 | Written by André Oerlemans
Featured 

How virtual concerts in the metaverse can inspire brands

For the first time, Justin Bieber performed a live show as an avatar in his...
donderdag 13 januari 2022 | Written by Ralph Rozema
Featured 

How to create podcasts that work for brands and audiences?

In theory, podcasting offers an ideal channel for deep, long-form engagemen...
dinsdag 11 januari 2022 | Written by Trevor Clawson
Featured 

Is there a structural revenue model behind the rise of NFTs?

Of course, in the main, the focus in our articles is on the corporate world...
zaterdag 08 januari 2022 | Written by Bas Hakker
Featured 

Deloitte 2022 marketing trends: toward human-first data experiences

From purpose as a beacon of growth to dynamic customer services with AI. De...
donderdag 06 januari 2022 | Written by Ralph Rozema
Featured 

Pokémon Go creator: "Real-world version of metaverse can bring us back together.''

The CEO of the company that came up with Pokémon Go thinks that we should b...
woensdag 05 januari 2022 | Written by Bas Hakker
Featured 

Interesting brand collaborations in women's football: from Arsenal player Vivianne Miedema & War Child to Ajax Women & ABN AMRO

Women's football has been on the rise across the globe in recent years. Whi...
donderdag 30 december 2021 | Written by Kim Buitenhuis

By accepting you will be accessing a service provided by a third-party external to https://www.candidplatform.com/

Be Candid,
it’s contagious.

Candidness is the quality of speaking with
honesty and authenticity. Our Candid editorial
team shares stories that matter on media, data,
marketing, creativeness and technology.

Our Candid editorial team
creates stories that matter.