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Featured 

Oatly's Rebel Rebel-marketing strategy

The brand Oatly has conquered the world in a relatively short amount of tim...
donderdag 28 april 2022 | Written by Bas Hakker
Featured 

Can 'Digital out of Home' find the right customers at the right time?

According to a report published in February by Allied Market Research, the ...
dinsdag 26 april 2022 | Written by Trevor Clawson

​Growing as a brand without TV?

Relatively young "online" brands such as My Jewellery, Mr. Marvis and Goril...
vrijdag 22 april 2022 | Written by Redactie Frank.News
Featured 

Research: partnership CMO and CEO crucial to deliver growth

Chief marketing officers (CMOs) have the power and credibility to influence...
donderdag 21 april 2022 | Written by Ralph Rozema
Featured 

From brand purpose to brand inclusivity: 'I am a big fan of Fenty'

After "purpose," the new marketing concept of the day is "brand inclusivity...
vrijdag 15 april 2022 | Written by Kim Buitenhuis

Cogonez merges with XXS Amsterdam

Innovation cell successfully integrated  Innovation agency Cogonez, wh...
vrijdag 15 april 2022 | Written by Mirelle van Weldam
Featured 

​Should brands be more adventurous when choosing experiential marketing venues?

Experiential marketing takes many forms but at root, it's all about taking ...
dinsdag 12 april 2022 | Written by Trevor Clawson
Featured 

Coca-Cola: digital design, virtual flavors and reducing the sugar footprint

Immersive virtual worlds inspire lasting relationships. Find out how a virt...
vrijdag 08 april 2022 | Written by Ralph Rozema
Featured 

A preliminary answer to the question of whether NFTs are a major contender or just hot air?

Bored Ape Yacht Club (those NFTs) recently secured an investment of 450 mil...
woensdag 06 april 2022 | Written by Bas Hakker
Featured 

The Airbnb-case: brand versus performance, that's the question

The debate about performance marketing versus brand building is a perennial...
zondag 03 april 2022 | Written by John Reynolds
Featured 

Cutting-edge VR and AR solutions help Volvo Cars attract new customers

The automotive industry is changing and so are its marketing campaigns. Tra...
donderdag 31 maart 2022 | Written by Ralph Rozema
Featured 

Tinder gives love a bad name

The festive mood surrounding Tinder appears to be coming to an end. A scant...
woensdag 30 maart 2022 | Written by Grieteke Meerman
Featured 

​The key element for the brand of the future is 'resilience'

There seem to be more and more brands that, instead of quietly delivering t...
vrijdag 25 maart 2022 | Written by Bas Hakker
Featured 

Can NFTs boost revenues and attract customers?

According to figures published by NonFungible.com, collectors spent $17.6 b...
dinsdag 22 maart 2022 | Written by Trevor Clawson
Featured 

How Microsoft plans to conquer the gaming world

Microsoft will become the third largest gaming company in the world with it...
vrijdag 18 maart 2022 | Written by Bas Hakker
Featured 

​Vice's creative agency Virtue starts virtual hub for main brands

Cultural media platform Vice is entering the virtual world to collaborate w...
donderdag 17 maart 2022 | Written by Ralph Rozema
Featured 

Under the influence: when should brands co-operate with influencers?

Influencer marketing isn't a magic bullet. Many campaigns fail or are less ...
dinsdag 15 maart 2022 | Written by Trevor Clawson
vrijdag 11 maart 2022 | Written by John Reynolds
Featured 

Will the day ever come that LinkedIn starts publishing its own news?

LinkedIn's ambition is to make the stories published on its platform increa...
donderdag 10 maart 2022 | Written by Bas Hakker
Featured 

Marketing challenge: how can you get the world excited about plant-based food?

From flexitarians to vegans: people's interest in plant-based food is growi...
woensdag 02 maart 2022 | Written by Kim Buitenhuis
Featured 

​Major Olympic sponsors are waiting for 'Paris 2024'

One thing that stood out during the recent television broadcasts of the (pr...
maandag 28 februari 2022 | Written by Bas Hakker
Featured 

Unilever: navigating between 'social relevance' and 'wokeness'

Unilever is being accused of surrendering to the woke mob but the reality i...
vrijdag 25 februari 2022 | Written by John Reynolds

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