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Marketing powering online sales but big brands struggling to turn profit

Marketing is powering booming digital sales but big brands are struggling t...
zondag 03 juli 2022 | Written by John Reynolds
Featured 

Grab your chance during the summer slowdown

Summer slowdown? Not in the world of marketing. The summer is the perfect t...
donderdag 30 juni 2022 | Written by Kim Buitenhuis
Featured 

​Liz Bacelar: creating the missing link between tech, lifestyle and retail

She founded a company to advise top brands like Gucci, Tiffany and H&M ...
woensdag 29 juni 2022 | Written by Ralph Rozema
Featured 

Former CMO Nike: going against the flow leads to true innovation

The former CMO of Nike, Greg Hoffman, has written a book about his time wor...
vrijdag 24 juni 2022 | Written by Bas Hakker
Featured 

How should brands respond to the Cost of Living crisis

Having averaged around 2.01 per cent between 1991 and through to early 2022...
dinsdag 21 juni 2022 | Written by Trevor Clawson
Featured 

Air Up: achieving greatness with the ideal influencer strategy

Seemingly overnight, teenagers everywhere were suddenly walking around with...
vrijdag 17 juni 2022 | Written by Bas Hakker
Featured 

How will staff shortages, cancellations and delays change travel marketing?

Long queues at check-in and security. Hundreds of cancelled flights. A warn...
woensdag 15 juni 2022 | Written by Trevor Clawson
Featured 

'We are bridging this gap between brands and Generation Z'

For younger generations just online shopping is not enough. They are attrac...
vrijdag 10 juni 2022 | Written by Ralph Rozema
Featured 

Now Part of the Candid Platform Creature Looks to a Global Market

Candid Platform's acquisition of UK-based Creature has paved the way for th...
woensdag 08 juni 2022 | Written by Trevor Clawson
Featured 

David JP Phillips: How can we pay good money to watch movies like James Bond that are absolutely unrealistic?

Storytelling practice: increase you profits tens of times on eBay just by t...
zondag 05 juni 2022 | Written by Ralph Rozema
Featured 

Klarna: more grown-up in advertising as "Google for shopping''

Klarna, the most valuable fintech in Europe, is the poster boy of the Buy N...
donderdag 02 juni 2022 | Written by John Reynolds
Featured 

GA4 a good opportunity to evaluate own data critically

For many years, Universal Analytics was the standard for marketing professi...
dinsdag 31 mei 2022 | Written by Bas Hakker
Featured 

More than a baseball team

Jesse Cole is the owner of the Savannah Bananas baseball club. In his manag...
vrijdag 27 mei 2022 | Written by Bas Hakker
Featured 

​L'Oréal: how technology reshapes the beauty experience

An app analyzes your skin and gives recommendations. The app works with a b...
dinsdag 24 mei 2022 | Written by Ralph Rozema
Featured 

The content strategy of Mr Beast: doing-learning-innovate-scale

If you have been reading and watching a lot by and about Mr Beast - pretty ...
vrijdag 20 mei 2022 | Written by Bas Hakker
Featured 

How do You get the most out of Instagram shopping tools?

According to a new report by Hubspot, Instagram's shopping tools are enabli...
dinsdag 17 mei 2022 | Written by Trevor Clawson
Featured 

Launching your brand into automated metaverse advertising

For the first time an automated advertising system has been created for the...
zondag 15 mei 2022 | Written by Ralph Rozema
Featured 

'Most advertisers are strong supporters of Twitter moderation because they don't want to advertise in the middle of hate speech'

Elon Musk is "mercurial" and "uncontrollable" which is a "dangerous mix" wh...
dinsdag 10 mei 2022 | Written by John Reynolds
Featured 

​P&G's Marc Pritchard: 'Some say the system is broken. It is not, it was built that way'

Chimpanzees are just an example. Procter & Gamble's Chief Brand Officer...
zondag 08 mei 2022 | Written by Ralph Rozema
Featured 

Netflix: what will a new model mean for advertisers?

Was it an instant reaction to a disappointing set of numbers or an expressi...
vrijdag 06 mei 2022 | Written by Trevor Clawson
Featured 

Major advertisers are looking to buy effects directly through podcasts

People in the know estimate that - in terms of advertising - the Dutch podc...
woensdag 04 mei 2022 | Written by Bas Hakker
Featured 

Sponsors Qatar World Cup set to follow ING

Sponsors linked to the Qatar World Cup are set to follow Dutch banking powe...
zondag 01 mei 2022 | Written by John Reynolds

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