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Featured 

The Luxury Gap - Can High-End Brands Retain The Personal Touch As Budgets And Customers Move Online?

Throughout the pandemic, much of the interaction between luxury brands and ...
donderdag 18 november 2021 | Written by Trevor Clawson
Featured 

How to make 100 billion with retail media advertising

Advertising on the platforms of major retailers such as Amazon, Tesco, Carr...
dinsdag 16 november 2021 | Written by André Oerlemans
Featured 

Candid acquires UK-based Brand Potential

Brand Potential – a UK brand consultancy - is joining the Candid platform. ...
zondag 14 november 2021 | Written by Marketing Candid
Featured 

Ynske van Vliet (Adyen): The distinction between online and offline is fading away

Payment platform Adyen was founded fifteen years ago in Amsterdam. These da...
zaterdag 13 november 2021 | Written by Kim Buitenhuis
Featured 

Marketing in the metaverse: Stella Artois sponsors virtual horses

It is hard to believe, but it works. Marketers have discovered how to reach...
donderdag 11 november 2021 | Written by Ralph Rozema
Featured 

The secret of FaZe Clan: creators are the real heroes

Esports organisation FaZe Clan will soon become a listed company. Why is a ...
dinsdag 09 november 2021 | Written by Bas Hakker
Featured 

Marketing in the metaverse: 'Building a brand in the virtual realm is really different from doing it in the physical world'

The metaverse, the concept of the future internet, brings new opportunities...
maandag 08 november 2021 | Written by Ralph Rozema
Featured 

Robert Rose: 'Most businesses don't have the skill sets to manage the operational strategies of working like a media company'

If you have the intention (and we do) to explore 'the platform idea' a litt...
vrijdag 05 november 2021 | Written by Bas Hakker
Featured 

The best strategy in rejuvenating your brand

Agencies regularly have to deal with quandaries of that nature. Melanie Bos...
woensdag 03 november 2021 | Written by Suzanna Timmer
Featured 

RTFKT Studios: fast growing platform for digital sneakers and more

RTFKT may be the next big name in the virtual world. The digital fashion co...
dinsdag 02 november 2021 | Written by Ralph Rozema
Featured 

How a new generation of banks discovered tv advertising

A new generation of banks are looking to catapult their brands to household...
vrijdag 29 oktober 2021 | Written by Redactie Frank.News
Featured 

What Dutch and UK brands can learn from Coolblue, Ocado, Vodafone or Heineken

Top UK and Dutch brands have a lot in common. Their main problem is the lac...
donderdag 28 oktober 2021 | Written by André Oerlemans
Featured 

Celebrity endorsement: create a common goal

Celebrities who endorse brands have been around for as long as the very con...
woensdag 27 oktober 2021 | Written by Grieteke Meerman
Featured 

TikTok: 'As a marketer instead of going into a broadcast mode you need to be thinking about conversation'

With some 13 million UK individuals expected to have used TikTok by the end...
dinsdag 26 oktober 2021 | Written by Redactie Frank.News
Featured 

The Sound Barrier- Are We Heading For A New Age of Audio Ads?

Audio ads served on digital platforms offer a degree of targeting and inter...
maandag 25 oktober 2021 | Written by Trevor Clawson
Featured 

​How platforms conquer the world

Platforms are booming in the business world. More and more traditional comp...
donderdag 21 oktober 2021 | Written by Ralph Rozema
Featured 

'Elon Musk can say he hates advertising because his brand's story sells his products'

Tesla has grown into one of the world's biggest brands without TV advertisi...
woensdag 20 oktober 2021 | Written by Redactie Frank.News
Featured 

TikTok's Land Grab - Should Advertisers be Flocking to Gen Z's Favourite Platform?

TikTok has introduced a new suite of new tools aimed at encouraging brands ...
dinsdag 19 oktober 2021 | Written by Trevor Clawson
Featured 

We've come full circle: Candid.news will continue in English

Candid.news is set to switch to English from today. This move forms part of...
maandag 18 oktober 2021 | Written by Bas Hakker
Featured 

'Plaats iets op LinkedIn dat niet lijkt op een advertentie'

We hadden als redactie wat vragen voor LinkedIn-specialist Corinne Keijzer,...
zaterdag 16 oktober 2021 | Written by Redactie Frank.News
Featured 

Lekker los zijn op social media is top, maar let op de gevaren

Liefhebbers van The Best Social, het platform over social media, hebben all...
donderdag 14 oktober 2021 | Written by Bas Hakker
Featured 

Ron Thurston: 'Focus in retail op de menselijke kant van techniek'

In de retailwereld kan je niet meer zonder technologie, maar de menselijke ...
dinsdag 12 oktober 2021 | Written by Ralph Rozema

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