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Featured 

Will Tesco be the advertising powerhouse of the future?

Tesco's new advertising offering has plenty to entice brands but some are c...
woensdag 29 december 2021 | Written by Redactie Frank.News
Featured 

Is The Advertising Industry Doing Enough To Attract And Develop Diverse Talent?

The advertising industry prides itself on being forward-thinking and in tou...
donderdag 23 december 2021 | Written by Trevor Clawson
Featured 

How can Max Verstappen become a global brand?

Max Verstappen is already one of the biggest stars in Dutch sports history,...
woensdag 22 december 2021 | Written by Bas Hakker
Featured 

Film maker Selwyn de Wind offers an 'Insider's View'

The exhibition 'Kòrsou – Curaçao' is a unique collaboration between the Nat...
maandag 20 december 2021 | Written by Bas Hakker
Featured 

Read this before you follow Lush

Can you be still be a success as a brand without social media, and how woul...
zaterdag 18 december 2021 | Written by Grieteke Meerman
Featured 

How virtual 3D shopping malls are shaping the future of social media

Some companies have invested more than $1 million to buy virtual land for s...
vrijdag 17 december 2021 | Written by Ralph Rozema
Featured 

​Online platform Parfumado: where data acts as a second nose

When Martijn van Rooy was launching perfume brand YVRA and discovered that ...
donderdag 16 december 2021 | Written by Kim Buitenhuis
Featured 

Parallel Worlds - Is Now the Time to Prepare for the Metaverse?

The arrival of Mark Zuckerberg's vision of a three-dimensional "metaverse" ...
dinsdag 14 december 2021 | Written by Trevor Clawson
Featured 

The best strategy in building a platform (together)

Over the coming decades, the main focus for companies will be on building p...
zondag 12 december 2021 | Written by Bas Hakker
Featured 

'In terms of offering the best customer excellence on this planet, I can see there are parallels between Jumbo and Amazon'

Rupert Parker Brady and Maarten Beernink recently published an update of th...
vrijdag 10 december 2021 | Written by Bas Hakker
Featured 

​Q4 is a fiercely busy time for Dutch and UK agencies but Covid appears to be exerting a bigger impact on the latter

Q4 is typically a very busy and stressful time of year for media and creati...
donderdag 09 december 2021 | Written by Redactie Frank.News
Featured 

Nike partners with Roblox to connect to new generation of athletes

With over 48 million users every day, Roblox is a platform that has a huge ...
woensdag 08 december 2021 | Written by Ralph Rozema
Featured 

How your brand is different from the competition

Consumers love it when there is something to choose within the product cate...
zaterdag 04 december 2021 | Written by Bas Hakker
Featured 

How the world's top art museums reach Generation Z

For every brand it is a challenge to reach a young audience. Internationall...
donderdag 02 december 2021 | Written by Ralph Rozema
Featured 

Cialdini's 'Influence' book remains highly relevant for marketers

Recently, Robert Cialdini was in the Netherlands to host a lecture in Bussu...
dinsdag 30 november 2021 | Written by Bas Hakker
Featured 

​Only Connect -Will Advertising-funded CTV Services Create Opportunities for Brands?

According to data published by Strategy Analytics, more than 80 per cent of...
maandag 29 november 2021 | Written by Trevor Clawson
Featured 

​From Business Club to Hotel Suite: Harper's Bazaar's imaginative brand extensions

Jewelry Week, Women Of The Year Award, Harper's Bazaar Suite and now Harper...
vrijdag 26 november 2021 | Written by Kim Buitenhuis
Featured 

Catching the Wave: Why Candid Platform's acquisition of UK-based Brand Potential is a springboard for international expansion

The acquisition of high-end brand consultancy, Brand Potential sees Netherl...
donderdag 25 november 2021 | Written by Trevor Clawson
Featured 

​How major brands create the perfect culture for customer excellence

We wanted to create a good piece on the way major brands interact with thei...
woensdag 24 november 2021 | Written by Bas Hakker
Featured 

Big budget Christmas TV ads can cost millions but are the likes of Coca-Cola and John Lewis getting their money's worth?

They can cost millions to make and only a few will capture the hearts and m...
dinsdag 23 november 2021 | Written by Redactie Frank.News
Featured 

'We want to become the Airbnb of the mobility industry'

The new Chinese-Swedish mobility brand ('car make' wouldn't be an appropria...
zondag 21 november 2021 | Written by Suzanna Timmer
Featured 

How Unilever brings purpose into the gaming world and metaverse

From gaming competitions to a virtual island in the metaverse. Unilever is ...
vrijdag 19 november 2021 | Written by Ralph Rozema

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