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Sally Hogshead: It is good to be better, but it is better to be different

Making your brand just better is not enough. It is good to be better, but i...
zondag 07 augustus 2022 | Written by Ralph Rozema
Featured 

How you can build a brand by starting with the culture

More and more brands are trying to build their brand by embracing a certain...
woensdag 03 augustus 2022 | Written by Bas Hakker
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Brands need to be 'ballsy' and 'experimental' harnessing NFTs, says adland

Non-fungible tokens (NFTs) are likely to be here for the long-term, says ad...
zondag 31 juli 2022 | Written by John Reynolds
Featured 

Foot Locker: marketing secrets of sportswear and footwear retail

Every single day they release a new product and that is exceptional for a f...
woensdag 27 juli 2022 | Written by Ralph Rozema
Featured 

How Vans made the move from niche to mainstream (without losing its credibility)

The shoe brand Vans was a major player in the skate scene. However, the bra...
dinsdag 26 juli 2022 | Written by Bas Hakker
Featured 

Solving the talent problem: how can agencies and brands best respond to the great resignation?

Creative agencies are struggling to find the people they need. That's one o...
zondag 24 juli 2022 | Written by Trevor Clawson
Featured 

Marty Neumeier: bringing customers up the brand ladder

By accident, he wrote a book read by 23 million people. When someone put hi...
dinsdag 19 juli 2022 | Written by Ralph Rozema
Featured 

'Livestream shopping hasn't really gained momentum in the West'

Livestream commerce has taken China by storm over the past five years, deli...
zaterdag 16 juli 2022 | Written by David Benady
Featured 

The secret of successful toy brands like LEGO

What's the reason some popular toy brands are loved by many generations, wh...
woensdag 13 juli 2022 | Written by Kim Buitenhuis
Featured 

'Don't sponsor the property, sponsor the fans'

Brand spending on sports sponsorship is continuing to rise. According to a ...
dinsdag 12 juli 2022 | Written by Trevor Clawson
Featured 

'What has really hurt the brand Revlon is its own inability to adapt'

The fact that everyone was forced to hide behind a face mask for two years ...
vrijdag 08 juli 2022 | Written by Grieteke Meerman
Featured 

Sony works on entertainment content for electric cars

Sony's entertainment business is overshadowing the company's roots as an el...
donderdag 07 juli 2022 | Written by Ralph Rozema
Featured 

Marketing powering online sales but big brands struggling to turn profit

Marketing is powering booming digital sales but big brands are struggling t...
zondag 03 juli 2022 | Written by John Reynolds
Featured 

Grab your chance during the summer slowdown

Summer slowdown? Not in the world of marketing. The summer is the perfect t...
donderdag 30 juni 2022 | Written by Kim Buitenhuis
Featured 

​Liz Bacelar: creating the missing link between tech, lifestyle and retail

She founded a company to advise top brands like Gucci, Tiffany and H&M ...
woensdag 29 juni 2022 | Written by Ralph Rozema
Featured 

Former CMO Nike: going against the flow leads to true innovation

The former CMO of Nike, Greg Hoffman, has written a book about his time wor...
vrijdag 24 juni 2022 | Written by Bas Hakker
Featured 

How should brands respond to the Cost of Living crisis

Having averaged around 2.01 per cent between 1991 and through to early 2022...
dinsdag 21 juni 2022 | Written by Trevor Clawson
Featured 

Air Up: achieving greatness with the ideal influencer strategy

Seemingly overnight, teenagers everywhere were suddenly walking around with...
vrijdag 17 juni 2022 | Written by Bas Hakker
Featured 

How will staff shortages, cancellations and delays change travel marketing?

Long queues at check-in and security. Hundreds of cancelled flights. A warn...
woensdag 15 juni 2022 | Written by Trevor Clawson
Featured 

'We are bridging this gap between brands and Generation Z'

For younger generations just online shopping is not enough. They are attrac...
vrijdag 10 juni 2022 | Written by Ralph Rozema
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Now Part of the Candid Platform Creature Looks to a Global Market

Candid Platform's acquisition of UK-based Creature has paved the way for th...
woensdag 08 juni 2022 | Written by Trevor Clawson
Featured 

David JP Phillips: How can we pay good money to watch movies like James Bond that are absolutely unrealistic?

Storytelling practice: increase you profits tens of times on eBay just by t...
zondag 05 juni 2022 | Written by Ralph Rozema

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