Candid. Platform
for growth.

Featured 

Should brands marry up Christmas cheer with World Cup advertising?

Combining Christmas and World Cup advertising in one piece of creative coul...
vrijdag 02 december 2022 | Written by John Reynolds
Featured 

​Adidas versus Nike: metaverse experiences for a Gen Z audience

Just a few days after Nike announced its large-scale Web3 platform Dot Swoo...
zondag 27 november 2022 | Written by Ralph Rozema
Featured 

The Post-Musk World: How Can Brands Navigate The Kind Of Social Media Controversy That Twitter is Currently Embroiled In?

Elon Musk bought Twitter having clearly signalled that he was going to make...
donderdag 24 november 2022 | Written by Trevor Clawson
Featured 

The rise of virtual influencers: threats and opportunities for brands

Virtual influencers on social media are increasingly used by brands. Resear...
zondag 20 november 2022 | Written by Ralph Rozema
Featured 

Customer experience: how easy are you to work with?

"The marketplace has become like a grocery store and the mindset of the con...
zondag 13 november 2022 | Written by Ralph Rozema
Featured 

'Brands can tip-toe their way into gaming now too'

Brands are tapping into Esports sponsorships as they look to connect with y...
zondag 06 november 2022 | Written by David Benady
Featured 

​Digital pop star looking for brand collaborations

Polar is not the first influencer in the metaverse, but she is different: a...
donderdag 03 november 2022 | Written by Ralph Rozema
Featured 

Why performance and brand building are both essential

Slowly but surely, the realisation is dawning that performance marketing an...
zondag 30 oktober 2022 | Written by Bas Hakker
Featured 

'We will see 3D wearables that are tradable, this will redefine luxury'

The metaverse as envisioned by Mark Zuckerberg doesn't really exist but the...
woensdag 26 oktober 2022 | Written by Trevor Clawson
Featured 

'Second-hand is no longer shabby, old-fashioned, or grubby'

From Vinted and Sellpy to Levi's SecondHand and Tommy for Life: there is gr...
zondag 23 oktober 2022 | Written by Kim Buitenhuis
Featured 

How a luxury car brand embraces digital art

Mercedes-Benz has become the first and only carmaker to join the Aura Block...
donderdag 20 oktober 2022 | Written by Ralph Rozema
Featured 

Too often market research is the" quietest voice" in the boardroom but change is afoot

Market research executives say for too long their voice has been the "quiet...
zondag 16 oktober 2022 | Written by John Reynolds
Featured 

How can brands make the most of cinema advertising?

Cinema advertising plays to an engaged audience and increasingly, the messa...
woensdag 12 oktober 2022 | Written by Trevor Clawson
Featured 

StockX: launch of a global brand platform with digital products

Although mostly known as a resale platform for sneakers, StockX has evolved...
vrijdag 07 oktober 2022 | Written by Ralph Rozema
Featured 

How good do you actually need to be as a company?

How good do you actually need to be as a company nowadays? Do you need to k...
zondag 02 oktober 2022 | Written by Bas Hakker
Featured 

Friendly advice- what is the best way to harness word of mouth recommendations

Ask the owner of a popular cafe or restaurant to explain why the tables are...
donderdag 29 september 2022 | Written by Trevor Clawson
Featured 

Roblox: 3D advertising and branded experiences

Online gaming platform Roblox plans to launch 3D advertising on its virtual...
zondag 25 september 2022 | Written by Ralph Rozema
Featured 

'Byron Sharp sounds a bit like the old economy'

What do you believe in? Is it in focusing on generating as much reach for y...
vrijdag 23 september 2022 | Written by Bas Hakker
Featured 

'There's an appetite for fun and fast content, and that's effectively what BeReal offers'

Photosharing app BeReal is this year's social media craze, but with no ads,...
woensdag 21 september 2022 | Written by David Benady
Featured 

Marc Randolph (Netflix): do not fall in love with your idea

In his successful podcast 'That will never work' he interviews young promis...
zondag 18 september 2022 | Written by Ralph Rozema
Featured 

"Nolo" beer brands backed by "simple" advertising can disrupt crowded beer market

The international beer market is a crowded one, dominated by a handful of m...
donderdag 15 september 2022 | Written by John Reynolds
Featured 

Q4: how can brands position themselves to benefit from the annual spending surge?

The clock is ticking and as each second passes, the fourth quarter of 2022 ...
zondag 11 september 2022 | Written by Trevor Clawson

By accepting you will be accessing a service provided by a third-party external to https://www.candidplatform.com/

Be Candid,
it’s contagious.

Candidness is the quality of speaking with
honesty and authenticity. Our Candid editorial
team shares stories that matter on media, data,
marketing, creativeness and technology.

Our Candid editorial team
creates stories that matter.