01 januari | Written by John Reynolds
Following a pitch, Woonmall Alexandrium chose media agency STROOM and social media agency daily dialogues. STROOM is responsible for media strategy planning and acquisition, while daily dialogues, like STROOM part of Candid platform, is responsible for content strategy & creation. Strategically, a Dual Duty strategy is being implemented, linking brand and performance in an effective combination.
Annemieke van Steenis, Property Marketeer Colliers on behalf of Woonmall Alexandrium: "STROOM won the pitch by creating a refreshing integrated strategy for the brand. In collaboration with daily dialogues, everything came together in the strategy and they managed to weave the identity and vision of Woonmall Alexandrium into a new brand strategy. The pleasant cooperation, creative and innovative look and the human contact was of decisive importance. We have great confidence in a pleasant and effective collaboration."
Matthijs Kloezeman, Senior Communications Consultant Media Agency STROOM:
"We at STROOM are extremely proud to win this pitch for one of the largest Woonmalls in the Netherlands, with a strong Rotterdam character. We look forward to working with great energy and enthusiasm to make the brand known nationally and to grow it locally. In cooperation with daily dialogues, we believe in an inspiring relationship with Woonmall Alexandrium!"
Sjef Kerkhofs, Managing Director Daily Dialogues:
Woonmall Alexandrium wants to profile itself as an archetype 'creator'. Innovative, different, creative. For content marketers like us at daily dialogues, that is a pleasure to work with. Because it means that on the digital channels we serve, we can be truly different from the competition. Together with our colleagues and the team of Woonmall Alexandrium we are going to break through the existing benchmarks and implement an innovative content strategy. We're really looking forward to that."