01 januari | Written by John Reynolds
Brand consultancy Brand Potential and brand design agency Millford, have today announced the launch of their next generation brand transformation agency as their businesses come together.
Both part of the Candid Platform, the collaboration between these two like-minded agencies creates a 65-person team, in UK and Netherlands, combining insight, strategy and creative to transform brands for the future.The unified team are already working together with clients, bringing together their skills in insight, innovation, brand definition, design and due diligence.Therefore, in order to signify this change and build an agency that is truly borderless, and create a platform for future growth, Millford in the Netherlands will now be known as Brand Potential. This next generation of Brand Potential will be based in Windsor, in London and in Amsterdam
The two teams have spent several months coming together commercially, creatively and culturally behind the scenes, while also keeping the spirit, entrepreneurialism and commitment to clients, both nationally and internationally, that they are known for. "Our newly combined agency is all a part of our purpose to combine powerful commercial and creative thinking to help our clients build brands for the future." says Mary Say, CEO at Brand Potential. "From the first day we met Millford, we felt a meeting of hearts and minds, so it was a natural progression to get to this point where we can jointly share our vision of the future. By coming together, we can go even further to bridge the gap between strategy and execution in a way that works best for our clients.We were all agreed that this should feel like a shared change, something we've co-created, so we've spent a lot of time together working on our own brand and expressing our Commercial & Creative story through a new visual identity, also developed together".
"We do this with the same dedicated team and in the same way as you have come to expect from us. With one big change. One giant plus. Because being part of Brand Potential gives us direct access to a top team of researchers, analysts, strategists, innovators and designers in the UK." says Sanne van Kuijk, Managing Director at Millford. "A team that is super enthusiastic and ready to step in when needed. This means that we are not only expanding our offering enormously but are also able to serve our clients much better and thereby create even stronger work."