Coopr will support Volvo Cars Netherlands with press communication, creative concepts and setting up collaborations with media and influencers.
Roger van Polanen Petel, PR & Communication Manager Volvo Cars Netherlands: "We want to take the next step in branding, PR and communication. Together with Coopr, we want to broaden and deepen our horizons in the field of creativity and communication. We have ambitious sustainability and electrification goals and we aim to tell about them in an innovative way. We are happy that Coopr will challenge and strengthen us in this respect."
Volvo Cars has big ambitions for the near future. For one of these, the brand aims to sell only new all-electric cars from 2030 and to operate in a fully circular and climate-neutral way by 2040. There are also plenty of stories to tell about safety, a theme Volvo has been at the forefront of for decades. There is also an increasing focus on the personal, emotional side of the brand - not least because of its Scandinavian design - with a focus on omnichannel consumer support, together with Volvo retailers.
Jos Govaart, Managing Director of Coopr: "PR in the automotive industry has had the same kind of rhythm for decades, from car test, to comparative test, accompanied by beautiful mountains and delicious lunch. We think it's cool that Volvo Cars Netherlands asked us to think about alternative approaches and media as well.