Auke Boersma has been appointed as Chief Commercial Officer of Candid Amplify, part of the Candid platform, effective April 1. In this role, he is responsible for further developing the media investment management (media trading) services of Candid and he is co-responsible for commercial policies within the Candid media agencies M2|OC & STROOM. Additionally, he will also lead the recently acquired Mobile Journey.

In this role, Auke joins the International Executive Committee of Candid and reports directly to Rudiger (Ruud) Wanck, CEO of the Candid platform.

With over 23 years of international experience in the digital sector, having previously held positions at GroupM and Xaxis, Boersma brings a wealth of knowledge and expertise.

Boersma emphasizes the importance of continuous development and adaptation in a rapidly changing media landscape: "In a world where the media landscape is constantly evolving, it is essential to be adaptive. Candid aims, through its platform proposition, to minimize complexity for advertisers and their brands as much as possible. Therefore, I see it as a huge challenge to further stimulate the growth of Candid and to make it less complex for our clients." When asked why he chose Candid, Boersma highlights the entrepreneurial drive of the company Candid and its intrinsic motivation and passion for success.

Rudiger (Ruud) Wanck, CEO Candid platform: "The recent additions of DUNKD and Mobile Journey to our platform demonstrate that we are constantly expanding our services and broadening our platform. With Auke's arrival, we will further optimize and maximize the results of the media investments of our current and new clients. Auke's passion for results and his knowledge of the media industry make him perfectly suited for the role of Chief Commercial Officer at Candid Amplify, and I look forward to closely collaborating with him in the coming years."