Fashion retailer Omoda has chosen to work with media agency M2Media after a thorough pitch process. Omoda has a strong growth ambition and aims for a strategic approach that optimally integrates branding and performance media. M2Media, part of the Candid platform, will be responsible for off- and online media strategy, media planning and buying.

To take the next step in its growth ambition, Omoda organised a media pitch in which four agencies were asked to participate. From this, M2Media proved to be the most suitable partner in the eyes of the fashion retailer. The pitch was supervised by Henk Plessius (FMA Netherlands) and Ingeborg van der Giesen. Agencies Coopr and Positive, both also part of Candid platform, were included in the integrated advise and joined with their expertise in PR and branded content.

Cees Hannema, CMO Omoda: "M2Media has given us sharp and clear advice on how to further accelerate the growth of our company through the best balance between branding and performance. M2Media has shown that they can extract the right insights from our data to make a difference in the market. We also see potential in integrating PR and branded content. M2Media's approach was innovative and relevant. We also have a very good click with the team, which also gives us confidence that they can work well with our other strategic partners and our in-house performance team."

Frank Bitter, CEO M2Media: "We are proud that Omoda is enthusiastic about the energy in our team, our retail experience, broad range of services and our vision of achieving their growth ambition. It's a very exciting challenge to further strengthen the brand while optimizing conversion to sales."