Lars Vink will start as Managing Director at Media, Performance and e-Commerce agency M2|OC from October. His main focus is satisfaction and growth of all clients, managing and developing the client teams and expanding the client portfolio.

Lars is very well known and experienced in the media world. Prior to this role, he worked at Mediabrands, where he has been Head of Clients and Managing Partner (Initiative), Chief Growth Officer (Mediabrands) and Director of Commerce (Reprise) for the past 8 years. With Lars' arrival, M2|OC underlines its growth ambition.

Next to Lars Vink and Frank Bitter (CEO), M2|OC's management team includes Stéphanie Smit (Specialist Teams & Operations), Michael Bottenheft (Strategy) and Oscar Levi (e-Commerce).

Frank Bitter, CEO Candid Media & M2|OC: 'Lars is a tremendous asset because of his varied background and strong personality. He knows the worlds of media and digital performance and has shown that he can make a significant contribution to the growth of clients, people and agencies.'

Lars Vink: 'I find it impressive to see how far M2|OC has already gone in integrating branding and performance within one agency. It has many renowned and loyal clients, strong teams and huge potential. I am therefore very much looking forward to further shaping M2|OC's growth ambitions.'