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Maxxium appoints M2OC


Maxxium Netherlands, market leader in spirits, has chosen to work with media, performance & e-Commerce agency M2|OC after a thorough pitch process. The agency will be responsible for off- and online media strategy, planning and buying.

Seven agencies participated in the pitch, which was supervised by Henk Plessius (fma Nederland). In the final stage, the agencies were asked to create a clear portfolio management strategy for two brands in the premium whisky category. The chemistry between Maxxium and the M2|OC team together with the rock-solid strategic rationale were decisive.

Michou van Beek, Digital Marketing Manager Maxxium: "M2|OC impressed us from the very first meeting with their energy, enthusiasm and knowledge of our brands and business. They convinced us with sharp and well-founded choices and it showed that they are the right strategic partner for us. We feel a real click and what started with chemistry will undoubtedly blossom into a successful partnership."

Frank Bitter, CEO M2|OC: "We are proud that in this very competitive pitch we were able to convince Maxxium of the quality of our people and strategic advice. It is a very nice challenge to empower the unique portfolio, with several iconic brands, and help them win within their category.

For more information about our media and performanece agency M2OC, go to: 

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