M2Media and Online Company launch agency M2|OC: fully integrated approach to media, performance and e-commerce

Media agency M2Media and e-commerce specialist Online Company are joining forces under the name M2|OC. The merger creates a new agency that enables clients to benefit from an integrated offering in which media investment management, performance, and e-commerce strengthen each another. Both agencies have worked together successfully within the Candid platform for over four years.

M2|OC combines M2Media's strategic and specialist media expertise with Online Company's performance and e-commerce expertise. The two companies have a wealth of knowledge and experience in these expertise areas. M2Media has been building strong brands for 21 years and Online Company has been growing sales through digital channels for 18 years.

With 75+ specialists in areas like strategy, data & tech, AV, out-of-home, social, SEA, affiliate and e- commerce, M2|OC has significant capability to service the new agency's 50+ renowned clients. M2|OC is led by Frank Bitter. The management team consists of Jasmijn Bouwmeester (Head of Clients), Bas de Kok (Head of Digital), Stéphanie Smit (Head of Capabilities), Michael Bottenheft (Head of Growth) and Oscar Levi (Head of e-commerce).

Frank Bitter, Managing Director M2|OC:
"Clients are increasingly asking for an integrated approach to branding and performance to achieve the next phase of their growth. The merger of M2Media and Online Company creates a single powerful agency that combines all the expertise that ambitious brands need to achieve the optimal balance between short- and long-term results. The consolidation of media, performance, data and e- commerce within M2|OC offers our clients a proven formula for growth."

Ruud Wanck, CEO Candid:
"By merging M2Media and Online Company we take the next step in our strategy to build a select number of distinct and broadly specialized agencies within the Candid platform. M2|OC is completely ready for the future. The agency offers a powerful mix of people, expertise and services that complement each other. This enables M2|OC to help clients make investments where it has the most impact on achieving their brand and sales objectives.