Dille & Kamille and STROOM will communicate and expand the brand in 2022. The well-known retail brand will focus on growth, through a strategically chosen media approach that stays close to the core of the successful brand. This includes the belief in natural simplicity and the special mix of products. Media agency STROOM, part of Candid platform, is responsible for all media strategy, planning and buying. The agency has extensive knowledge of the retail market and is looking forward to a beautiful and effective collaboration.

Hans Geels, Managing Director of Dille & Kamille: "Dille & Kamille is about to enter a new phase. By improving the brand and performance ratio in media and creation, we are telling our story again. We want to do things differently, but of course in a way that suits our brand and our customers. STROOM will help us with media strategy, planning, and procurement.

Martijn Jaartsveld, Strategy Director STROOM: "Dille & Kamille knows very well that in this market you have to operate cautiously but distinctively. Dille & Kamille has a distinctive audience that deserves a "different from others" approach. At STROOM, brand building is a long-term plan with short-term impact. The strategy in combination with the creative work will do the job. We have a huge amount of confidence in a beautiful and effective collaboration."

Dille & Kamille: a shop like no other
In 1974, the first Dille & Kamille opened its doors on the Oudegracht in Utrecht. The core was - and still is after all these years - 'Natural Simplicity'. Since 1974, the family business has opted for the power of natural simplicity and the timeless beauty of natural materials. For sustainable craftsmanship and attention to each other and our environment.

Dille & Kamille now has stores in dozens of cities, in the Netherlands, Belgium and Germany. Naturally, there is also a web shop, which delivers to customers all over the world.