Brands investing during a crisis will come out stronger, say experts
01 januari | Written by John Reynolds
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How do You get the most out of Instagram shopping tools?
According to a new report by Hubspot, Instagram's shopping tools are enabli...
Tuesday, 17 May 2022 | Written by Trevor Clawson
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Launching your brand into automated metaverse advertising
For the first time an automated advertising system has been created for the...
Sunday, 15 May 2022 | Written by Ralph Rozema
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Netflix: what will a new model mean for advertisers?
Was it an instant reaction to a disappointing set of numbers or an expressi...
Friday, 06 May 2022 | Written by Trevor Clawson
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Major advertisers are looking to buy effects directly through podcasts
People in the know estimate that - in terms of advertising - the Dutch podc...
Wednesday, 04 May 2022 | Written by Bas Hakker
Growing as a brand without TV?
Relatively young "online" brands such as My Jewellery, Mr. Marvis and Goril...
Friday, 22 April 2022 | Written by Redactie Frank.News
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Cutting-edge VR and AR solutions help Volvo Cars attract new customers
The automotive industry is changing and so are its marketing campaigns. Tra...
Thursday, 31 March 2022 | Written by Ralph Rozema
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Major Olympic sponsors are waiting for 'Paris 2024'
One thing that stood out during the recent television broadcasts of the (pr...
Monday, 28 February 2022 | Written by Bas Hakker
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Is now the time to embrace immersive storytelling?
All brands have stories to tell about their products, customers, employees ...
Friday, 28 January 2022 | Written by Trevor Clawson
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'Brands that behave immorally now have nowhere to hide'
L'Oréal, H&M and recently also The Voice of Holland have all been there...
Tuesday, 25 January 2022 | Written by Grieteke Meerman
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How to create podcasts that work for brands and audiences?
In theory, podcasting offers an ideal channel for deep, long-form engagemen...
Tuesday, 11 January 2022 | Written by Trevor Clawson
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How can Max Verstappen become a global brand?
Max Verstappen is already one of the biggest stars in Dutch sports history,...
Wednesday, 22 December 2021 | Written by Bas Hakker
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How the world's top art museums reach Generation Z
For every brand it is a challenge to reach a young audience. Internationall...
Thursday, 02 December 2021 | Written by Ralph Rozema
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Only Connect -Will Advertising-funded CTV Services Create Opportunities for Brands?
According to data published by Strategy Analytics, more than 80 per cent of...
Monday, 29 November 2021 | Written by Trevor Clawson
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From Business Club to Hotel Suite: Harper's Bazaar's imaginative brand extensions
Jewelry Week, Women Of The Year Award, Harper's Bazaar Suite and now Harper...
Friday, 26 November 2021 | Written by Kim Buitenhuis
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Big budget Christmas TV ads can cost millions but are the likes of Coca-Cola and John Lewis getting their money's worth?
They can cost millions to make and only a few will capture the hearts and m...
Tuesday, 23 November 2021 | Written by Redactie Frank.News
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How Unilever brings purpose into the gaming world and metaverse
From gaming competitions to a virtual island in the metaverse. Unilever is ...
Friday, 19 November 2021 | Written by Ralph Rozema
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How to make 100 billion with retail media advertising
Advertising on the platforms of major retailers such as Amazon, Tesco, Carr...
Tuesday, 16 November 2021 | Written by André Oerlemans
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The secret of FaZe Clan: creators are the real heroes
Esports organisation FaZe Clan will soon become a listed company. Why is a ...
Tuesday, 09 November 2021 | Written by Bas Hakker
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TikTok: 'As a marketer instead of going into a broadcast mode you need to be thinking about conversation'
With some 13 million UK individuals expected to have used TikTok by the end...
Tuesday, 26 October 2021 | Written by Redactie Frank.News
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TikTok's Land Grab - Should Advertisers be Flocking to Gen Z's Favourite Platform?
TikTok has introduced a new suite of new tools aimed at encouraging brands ...
Tuesday, 19 October 2021 | Written by Trevor Clawson
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We've come full circle: Candid.news will continue in English
Candid.news is set to switch to English from today. This move forms part of...
Monday, 18 October 2021 | Written by Bas Hakker
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Lekker los zijn op social media is top, maar let op de gevaren
Liefhebbers van The Best Social, het platform over social media, hebben all...
Thursday, 14 October 2021 | Written by Bas Hakker
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