Candid. Platform
for growth.

Featured 

Air Up: achieving greatness with the ideal influencer strategy

Seemingly overnight, teenagers everywhere were suddenly walking around with...
Friday, 17 June 2022 | Written by Bas Hakker
Featured 

Now Part of the Candid Platform Creature Looks to a Global Market

Candid Platform's acquisition of UK-based Creature has paved the way for th...
Wednesday, 08 June 2022 | Written by Trevor Clawson
Featured 

Klarna: more grown-up in advertising as "Google for shopping''

Klarna, the most valuable fintech in Europe, is the poster boy of the Buy N...
Thursday, 02 June 2022 | Written by John Reynolds
Featured 

More than a baseball team

Jesse Cole is the owner of the Savannah Bananas baseball club. In his manag...
Friday, 27 May 2022 | Written by Bas Hakker
Featured 

The content strategy of Mr Beast: doing-learning-innovate-scale

If you have been reading and watching a lot by and about Mr Beast - pretty ...
Friday, 20 May 2022 | Written by Bas Hakker
Featured 

How do You get the most out of Instagram shopping tools?

According to a new report by Hubspot, Instagram's shopping tools are enabli...
Tuesday, 17 May 2022 | Written by Trevor Clawson
Featured 

Launching your brand into automated metaverse advertising

For the first time an automated advertising system has been created for the...
Sunday, 15 May 2022 | Written by Ralph Rozema
Featured 

Netflix: what will a new model mean for advertisers?

Was it an instant reaction to a disappointing set of numbers or an expressi...
Friday, 06 May 2022 | Written by Trevor Clawson
Featured 

Major advertisers are looking to buy effects directly through podcasts

People in the know estimate that - in terms of advertising - the Dutch podc...
Wednesday, 04 May 2022 | Written by Bas Hakker

​Growing as a brand without TV?

Relatively young "online" brands such as My Jewellery, Mr. Marvis and Goril...
Friday, 22 April 2022 | Written by Redactie Frank.News
Featured 

Cutting-edge VR and AR solutions help Volvo Cars attract new customers

The automotive industry is changing and so are its marketing campaigns. Tra...
Thursday, 31 March 2022 | Written by Ralph Rozema
Featured 

​Major Olympic sponsors are waiting for 'Paris 2024'

One thing that stood out during the recent television broadcasts of the (pr...
Monday, 28 February 2022 | Written by Bas Hakker
Featured 

Is now the time to embrace immersive storytelling?

All brands have stories to tell about their products, customers, employees ...
Friday, 28 January 2022 | Written by Trevor Clawson
Featured 

'Brands that behave immorally now have nowhere to hide'

L'Oréal, H&M and recently also The Voice of Holland have all been there...
Tuesday, 25 January 2022 | Written by Grieteke Meerman
Featured 

How to create podcasts that work for brands and audiences?

In theory, podcasting offers an ideal channel for deep, long-form engagemen...
Tuesday, 11 January 2022 | Written by Trevor Clawson
Featured 

How can Max Verstappen become a global brand?

Max Verstappen is already one of the biggest stars in Dutch sports history,...
Wednesday, 22 December 2021 | Written by Bas Hakker
Featured 

How the world's top art museums reach Generation Z

For every brand it is a challenge to reach a young audience. Internationall...
Thursday, 02 December 2021 | Written by Ralph Rozema
Featured 

​Only Connect -Will Advertising-funded CTV Services Create Opportunities for Brands?

According to data published by Strategy Analytics, more than 80 per cent of...
Monday, 29 November 2021 | Written by Trevor Clawson
Featured 

​From Business Club to Hotel Suite: Harper's Bazaar's imaginative brand extensions

Jewelry Week, Women Of The Year Award, Harper's Bazaar Suite and now Harper...
Friday, 26 November 2021 | Written by Kim Buitenhuis
Featured 

Big budget Christmas TV ads can cost millions but are the likes of Coca-Cola and John Lewis getting their money's worth?

They can cost millions to make and only a few will capture the hearts and m...
Tuesday, 23 November 2021 | Written by Redactie Frank.News
Featured 

How Unilever brings purpose into the gaming world and metaverse

From gaming competitions to a virtual island in the metaverse. Unilever is ...
Friday, 19 November 2021 | Written by Ralph Rozema
Featured 

How to make 100 billion with retail media advertising

Advertising on the platforms of major retailers such as Amazon, Tesco, Carr...
Tuesday, 16 November 2021 | Written by André Oerlemans

By accepting you will be accessing a service provided by a third-party external to https://www.candidplatform.com/

Be Candid,
it’s contagious.

Candidness is the quality of speaking with
honesty and authenticity. Our Candid editorial
team shares stories that matter on media, data,
marketing, creativeness and technology.

Our Candid editorial team
creates stories that matter.