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Featured 

​How major brands create the perfect culture for customer excellence

We wanted to create a good piece on the way major brands interact with thei...
Wednesday, 24 November 2021 | Written by Bas Hakker
Featured 

'We want to become the Airbnb of the mobility industry'

The new Chinese-Swedish mobility brand ('car make' wouldn't be an appropria...
Sunday, 21 November 2021 | Written by Suzanna Timmer
Featured 

How Unilever brings purpose into the gaming world and metaverse

From gaming competitions to a virtual island in the metaverse. Unilever is ...
Friday, 19 November 2021 | Written by Ralph Rozema
Featured 

The Luxury Gap - Can High-End Brands Retain The Personal Touch As Budgets And Customers Move Online?

Throughout the pandemic, much of the interaction between luxury brands and ...
Thursday, 18 November 2021 | Written by Trevor Clawson
Featured 

Candid acquires UK-based Brand Potential

Brand Potential – a UK brand consultancy - is joining the Candid platform. ...
Sunday, 14 November 2021 | Written by Marketing Candid
Featured 

Ynske van Vliet (Adyen): The distinction between online and offline is fading away

Payment platform Adyen was founded fifteen years ago in Amsterdam. These da...
Saturday, 13 November 2021 | Written by Kim Buitenhuis
Featured 

Marketing in the metaverse: Stella Artois sponsors virtual horses

It is hard to believe, but it works. Marketers have discovered how to reach...
Thursday, 11 November 2021 | Written by Ralph Rozema
Featured 

The secret of FaZe Clan: creators are the real heroes

Esports organisation FaZe Clan will soon become a listed company. Why is a ...
Tuesday, 09 November 2021 | Written by Bas Hakker
Featured 

Marketing in the metaverse: 'Building a brand in the virtual realm is really different from doing it in the physical world'

The metaverse, the concept of the future internet, brings new opportunities...
Monday, 08 November 2021 | Written by Ralph Rozema
Featured 

The best strategy in rejuvenating your brand

Agencies regularly have to deal with quandaries of that nature. Melanie Bos...
Wednesday, 03 November 2021 | Written by Suzanna Timmer
Featured 

RTFKT Studios: fast growing platform for digital sneakers and more

RTFKT may be the next big name in the virtual world. The digital fashion co...
Tuesday, 02 November 2021 | Written by Ralph Rozema
Featured 

How a new generation of banks discovered tv advertising

A new generation of banks are looking to catapult their brands to household...
Friday, 29 October 2021 | Written by Redactie Frank.News
Featured 

What Dutch and UK brands can learn from Coolblue, Ocado, Vodafone or Heineken

Top UK and Dutch brands have a lot in common. Their main problem is the lac...
Thursday, 28 October 2021 | Written by André Oerlemans
Featured 

Celebrity endorsement: create a common goal

Celebrities who endorse brands have been around for as long as the very con...
Wednesday, 27 October 2021 | Written by Grieteke Meerman
Featured 

The Sound Barrier- Are We Heading For A New Age of Audio Ads?

Audio ads served on digital platforms offer a degree of targeting and inter...
Monday, 25 October 2021 | Written by Trevor Clawson
Featured 

​How platforms conquer the world

Platforms are booming in the business world. More and more traditional comp...
Thursday, 21 October 2021 | Written by Ralph Rozema
Featured 

'Elon Musk can say he hates advertising because his brand's story sells his products'

Tesla has grown into one of the world's biggest brands without TV advertisi...
Wednesday, 20 October 2021 | Written by Redactie Frank.News
Featured 

Ron Thurston: 'Focus in retail op de menselijke kant van techniek'

In de retailwereld kan je niet meer zonder technologie, maar de menselijke ...
Tuesday, 12 October 2021 | Written by Ralph Rozema
Featured 

​De cirkel is rond: Candid.news in het Engels

Candid.news gaat vanaf 18 oktober over op Engelstalig. Het hoort bij onze e...
Wednesday, 06 October 2021 | Written by Bas Hakker
Featured 

​Hoe grote merken rustig bouwen aan een schoon imago

De succesverhalen over merken die vanuit 'purpose' zijn ontstaan, kennen we...
Tuesday, 05 October 2021 | Written by Grieteke Meerman
Featured 

​'Contentplatforms bouwen? Vergeet die saaie white paper en ga het gevecht aan met Marvel'

Hoe zou het zijn met de hypothese dat alle grote merken in de wereld platfo...
Thursday, 30 September 2021 | Written by Bas Hakker
Featured 

All Washed Out - Can Brands Embrace Good Causes With Facing 'Wokewash' Accusations?

From confronting racial injustice to accelerating progress towards a net-ze...
Tuesday, 28 September 2021 | Written by Trevor Clawson

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