Candid. Platform
for growth.

Featured 

​Should brands be more adventurous when choosing experiential marketing venues?

Experiential marketing takes many forms but at root, it's all about taking ...
Tuesday, 12 April 2022 | Written by Trevor Clawson
Featured 

Coca-Cola: digital design, virtual flavors and reducing the sugar footprint

Immersive virtual worlds inspire lasting relationships. Find out how a virt...
Friday, 08 April 2022 | Written by Ralph Rozema
Featured 

A preliminary answer to the question of whether NFTs are a major contender or just hot air?

Bored Ape Yacht Club (those NFTs) recently secured an investment of 450 mil...
Wednesday, 06 April 2022 | Written by Bas Hakker
Featured 

The Airbnb-case: brand versus performance, that's the question

The debate about performance marketing versus brand building is a perennial...
Sunday, 03 April 2022 | Written by John Reynolds
Featured 

Cutting-edge VR and AR solutions help Volvo Cars attract new customers

The automotive industry is changing and so are its marketing campaigns. Tra...
Thursday, 31 March 2022 | Written by Ralph Rozema
Featured 

Tinder gives love a bad name

The festive mood surrounding Tinder appears to be coming to an end. A scant...
Wednesday, 30 March 2022 | Written by Grieteke Meerman
Featured 

​The key element for the brand of the future is 'resilience'

There seem to be more and more brands that, instead of quietly delivering t...
Friday, 25 March 2022 | Written by Bas Hakker
Featured 

Can NFTs boost revenues and attract customers?

According to figures published by NonFungible.com, collectors spent $17.6 b...
Tuesday, 22 March 2022 | Written by Trevor Clawson
Featured 

How Microsoft plans to conquer the gaming world

Microsoft will become the third largest gaming company in the world with it...
Friday, 18 March 2022 | Written by Bas Hakker
Featured 

​Vice's creative agency Virtue starts virtual hub for main brands

Cultural media platform Vice is entering the virtual world to collaborate w...
Thursday, 17 March 2022 | Written by Ralph Rozema
Friday, 11 March 2022 | Written by John Reynolds
Featured 

Marketing challenge: how can you get the world excited about plant-based food?

From flexitarians to vegans: people's interest in plant-based food is growi...
Wednesday, 02 March 2022 | Written by Kim Buitenhuis
Featured 

​Major Olympic sponsors are waiting for 'Paris 2024'

One thing that stood out during the recent television broadcasts of the (pr...
Monday, 28 February 2022 | Written by Bas Hakker
Featured 

Unilever: navigating between 'social relevance' and 'wokeness'

Unilever is being accused of surrendering to the woke mob but the reality i...
Friday, 25 February 2022 | Written by John Reynolds
Featured 

Should brands be more ambitious with their gamification strategies?

If you've ever tried learning a language or mastering a musical instrument ...
Wednesday, 23 February 2022 | Written by Trevor Clawson
Featured 

David Jones: 'The future of marketing lies at the intersection of the real and virtual world'

Forget the metaverse as a separate sphere, the future of marketing will hap...
Friday, 18 February 2022 | Written by Ralph Rozema
Featured 

Publisher DPG shows blueprint for advertising in cookieless era

Is there life after the vanishing of the third party Cookie? Sure. But the ...
Thursday, 17 February 2022 | Written by André Oerlemans
Featured 

'We aim to scale the business on an international level'

Digital technology and marketing agency Positive has joined the Candid Plat...
Wednesday, 16 February 2022 | Written by Trevor Clawson
Featured 

Holidays in the Sun -As The Travel Industry Gears Up For The Summer, Does The Marketing Message Need To Change?

On television at least, the message from the travel industry is a familiar ...
Thursday, 10 February 2022 | Written by Trevor Clawson
Featured 

​Jeff Rosenblum: 'Empowerment leads to exponential growth'

'Advertising needs to be redefined. In this age of transparency, brands sta...
Wednesday, 09 February 2022 | Written by Ralph Rozema
Featured 

Modern customer experience: when your fans create the marketing of your company

Some companies are growing in a silent way: you don't hear them, they don't...
Friday, 04 February 2022 | Written by Ralph Rozema
Featured 

​Is there any time and money left to create iconic product designs?

Aart Lensink of LVB recently shared an inspirational tweet with a story fro...
Tuesday, 01 February 2022 | Written by Bas Hakker

By accepting you will be accessing a service provided by a third-party external to https://www.candidplatform.com/

Be Candid,
it’s contagious.

Candidness is the quality of speaking with
honesty and authenticity. Our Candid editorial
team shares stories that matter on media, data,
marketing, creativeness and technology.

Our Candid editorial team
creates stories that matter.