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Featured 

How virtual concerts in the metaverse can inspire brands

For the first time, Justin Bieber performed a live show as an avatar in his...
Thursday, 13 January 2022 | Written by Ralph Rozema
Featured 

How to create podcasts that work for brands and audiences?

In theory, podcasting offers an ideal channel for deep, long-form engagemen...
Tuesday, 11 January 2022 | Written by Trevor Clawson
Featured 

Is there a structural revenue model behind the rise of NFTs?

Of course, in the main, the focus in our articles is on the corporate world...
Saturday, 08 January 2022 | Written by Bas Hakker
Featured 

Deloitte 2022 marketing trends: toward human-first data experiences

From purpose as a beacon of growth to dynamic customer services with AI. De...
Thursday, 06 January 2022 | Written by Ralph Rozema
Featured 

Pokémon Go creator: "Real-world version of metaverse can bring us back together.''

The CEO of the company that came up with Pokémon Go thinks that we should b...
Wednesday, 05 January 2022 | Written by Bas Hakker
Featured 

Interesting brand collaborations in women's football: from Arsenal player Vivianne Miedema & War Child to Ajax Women & ABN AMRO

Women's football has been on the rise across the globe in recent years. Whi...
Thursday, 30 December 2021 | Written by Kim Buitenhuis
Featured 

Will Tesco be the advertising powerhouse of the future?

Tesco's new advertising offering has plenty to entice brands but some are c...
Wednesday, 29 December 2021 | Written by Redactie Frank.News
Featured 

Is The Advertising Industry Doing Enough To Attract And Develop Diverse Talent?

The advertising industry prides itself on being forward-thinking and in tou...
Thursday, 23 December 2021 | Written by Trevor Clawson
Featured 

How can Max Verstappen become a global brand?

Max Verstappen is already one of the biggest stars in Dutch sports history,...
Wednesday, 22 December 2021 | Written by Bas Hakker
Featured 

Film maker Selwyn de Wind offers an 'Insider's View'

The exhibition 'Kòrsou – Curaçao' is a unique collaboration between the Nat...
Monday, 20 December 2021 | Written by Bas Hakker
Featured 

Read this before you follow Lush

Can you be still be a success as a brand without social media, and how woul...
Saturday, 18 December 2021 | Written by Grieteke Meerman
Featured 

How virtual 3D shopping malls are shaping the future of social media

Some companies have invested more than $1 million to buy virtual land for s...
Friday, 17 December 2021 | Written by Ralph Rozema
Featured 

​Online platform Parfumado: where data acts as a second nose

When Martijn van Rooy was launching perfume brand YVRA and discovered that ...
Thursday, 16 December 2021 | Written by Kim Buitenhuis
Featured 

Parallel Worlds - Is Now the Time to Prepare for the Metaverse?

The arrival of Mark Zuckerberg's vision of a three-dimensional "metaverse" ...
Tuesday, 14 December 2021 | Written by Trevor Clawson
Featured 

The best strategy in building a platform (together)

Over the coming decades, the main focus for companies will be on building p...
Sunday, 12 December 2021 | Written by Bas Hakker
Featured 

'In terms of offering the best customer excellence on this planet, I can see there are parallels between Jumbo and Amazon'

Rupert Parker Brady and Maarten Beernink recently published an update of th...
Friday, 10 December 2021 | Written by Bas Hakker
Featured 

​Q4 is a fiercely busy time for Dutch and UK agencies but Covid appears to be exerting a bigger impact on the latter

Q4 is typically a very busy and stressful time of year for media and creati...
Thursday, 09 December 2021 | Written by Redactie Frank.News
Featured 

Nike partners with Roblox to connect to new generation of athletes

With over 48 million users every day, Roblox is a platform that has a huge ...
Wednesday, 08 December 2021 | Written by Ralph Rozema
Featured 

How your brand is different from the competition

Consumers love it when there is something to choose within the product cate...
Saturday, 04 December 2021 | Written by Bas Hakker
Featured 

How the world's top art museums reach Generation Z

For every brand it is a challenge to reach a young audience. Internationall...
Thursday, 02 December 2021 | Written by Ralph Rozema
Featured 

Cialdini's 'Influence' book remains highly relevant for marketers

Recently, Robert Cialdini was in the Netherlands to host a lecture in Bussu...
Tuesday, 30 November 2021 | Written by Bas Hakker
Featured 

​Only Connect -Will Advertising-funded CTV Services Create Opportunities for Brands?

According to data published by Strategy Analytics, more than 80 per cent of...
Monday, 29 November 2021 | Written by Trevor Clawson

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