Brands investing during a crisis will come out stronger, say experts
01 januari | Written by John Reynolds
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Should brands be more adventurous when choosing experiential marketing venues?
Experiential marketing takes many forms but at root, it's all about taking ...
Tuesday, 12 April 2022 | Written by Trevor Clawson
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Coca-Cola: digital design, virtual flavors and reducing the sugar footprint
Immersive virtual worlds inspire lasting relationships. Find out how a virt...
Friday, 08 April 2022 | Written by Ralph Rozema
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A preliminary answer to the question of whether NFTs are a major contender or just hot air?
Bored Ape Yacht Club (those NFTs) recently secured an investment of 450 mil...
Wednesday, 06 April 2022 | Written by Bas Hakker
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The Airbnb-case: brand versus performance, that's the question
The debate about performance marketing versus brand building is a perennial...
Sunday, 03 April 2022 | Written by John Reynolds
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Cutting-edge VR and AR solutions help Volvo Cars attract new customers
The automotive industry is changing and so are its marketing campaigns. Tra...
Thursday, 31 March 2022 | Written by Ralph Rozema
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Tinder gives love a bad name
The festive mood surrounding Tinder appears to be coming to an end. A scant...
Wednesday, 30 March 2022 | Written by Grieteke Meerman
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The key element for the brand of the future is 'resilience'
There seem to be more and more brands that, instead of quietly delivering t...
Friday, 25 March 2022 | Written by Bas Hakker
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Can NFTs boost revenues and attract customers?
According to figures published by NonFungible.com, collectors spent $17.6 b...
Tuesday, 22 March 2022 | Written by Trevor Clawson
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How Microsoft plans to conquer the gaming world
Microsoft will become the third largest gaming company in the world with it...
Friday, 18 March 2022 | Written by Bas Hakker
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Vice's creative agency Virtue starts virtual hub for main brands
Cultural media platform Vice is entering the virtual world to collaborate w...
Thursday, 17 March 2022 | Written by Ralph Rozema
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Under the influence: when should brands co-operate with influencers?
Influencer marketing isn't a magic bullet. Many campaigns fail or are less ...
Tuesday, 15 March 2022 | Written by Trevor Clawson
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Providing 'usefulness' is key for brands as they respond to the Ukraine crisis amid fears of being accused of 'jumping on the bandwagon'
Offering practical support is key for brands which are wary about being acc...
Friday, 11 March 2022 | Written by John Reynolds
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Will the day ever come that LinkedIn starts publishing its own news?
LinkedIn's ambition is to make the stories published on its platform increa...
Thursday, 10 March 2022 | Written by Bas Hakker
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Marketing challenge: how can you get the world excited about plant-based food?
From flexitarians to vegans: people's interest in plant-based food is growi...
Wednesday, 02 March 2022 | Written by Kim Buitenhuis
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Major Olympic sponsors are waiting for 'Paris 2024'
One thing that stood out during the recent television broadcasts of the (pr...
Monday, 28 February 2022 | Written by Bas Hakker
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Unilever: navigating between 'social relevance' and 'wokeness'
Unilever is being accused of surrendering to the woke mob but the reality i...
Friday, 25 February 2022 | Written by John Reynolds
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Should brands be more ambitious with their gamification strategies?
If you've ever tried learning a language or mastering a musical instrument ...
Wednesday, 23 February 2022 | Written by Trevor Clawson
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David Jones: 'The future of marketing lies at the intersection of the real and virtual world'
Forget the metaverse as a separate sphere, the future of marketing will hap...
Friday, 18 February 2022 | Written by Ralph Rozema
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Publisher DPG shows blueprint for advertising in cookieless era
Is there life after the vanishing of the third party Cookie? Sure. But the ...
Thursday, 17 February 2022 | Written by André Oerlemans
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'We aim to scale the business on an international level'
Digital technology and marketing agency Positive has joined the Candid Plat...
Wednesday, 16 February 2022 | Written by Trevor Clawson
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Holidays in the Sun -As The Travel Industry Gears Up For The Summer, Does The Marketing Message Need To Change?
On television at least, the message from the travel industry is a familiar ...
Thursday, 10 February 2022 | Written by Trevor Clawson
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Jeff Rosenblum: 'Empowerment leads to exponential growth'
'Advertising needs to be redefined. In this age of transparency, brands sta...
Wednesday, 09 February 2022 | Written by Ralph Rozema
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