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Featured 

Under the influence: when should brands co-operate with influencers?

Influencer marketing isn't a magic bullet. Many campaigns fail or are less ...
Tuesday, 15 March 2022 | Written by Trevor Clawson
Friday, 11 March 2022 | Written by John Reynolds
Featured 

Will the day ever come that LinkedIn starts publishing its own news?

LinkedIn's ambition is to make the stories published on its platform increa...
Thursday, 10 March 2022 | Written by Bas Hakker
Featured 

Marketing challenge: how can you get the world excited about plant-based food?

From flexitarians to vegans: people's interest in plant-based food is growi...
Wednesday, 02 March 2022 | Written by Kim Buitenhuis
Featured 

​Major Olympic sponsors are waiting for 'Paris 2024'

One thing that stood out during the recent television broadcasts of the (pr...
Monday, 28 February 2022 | Written by Bas Hakker
Featured 

Unilever: navigating between 'social relevance' and 'wokeness'

Unilever is being accused of surrendering to the woke mob but the reality i...
Friday, 25 February 2022 | Written by John Reynolds
Featured 

Should brands be more ambitious with their gamification strategies?

If you've ever tried learning a language or mastering a musical instrument ...
Wednesday, 23 February 2022 | Written by Trevor Clawson
Featured 

David Jones: 'The future of marketing lies at the intersection of the real and virtual world'

Forget the metaverse as a separate sphere, the future of marketing will hap...
Friday, 18 February 2022 | Written by Ralph Rozema
Featured 

Publisher DPG shows blueprint for advertising in cookieless era

Is there life after the vanishing of the third party Cookie? Sure. But the ...
Thursday, 17 February 2022 | Written by André Oerlemans
Featured 

'We aim to scale the business on an international level'

Digital technology and marketing agency Positive has joined the Candid Plat...
Wednesday, 16 February 2022 | Written by Trevor Clawson
Featured 

Holidays in the Sun -As The Travel Industry Gears Up For The Summer, Does The Marketing Message Need To Change?

On television at least, the message from the travel industry is a familiar ...
Thursday, 10 February 2022 | Written by Trevor Clawson
Featured 

​Jeff Rosenblum: 'Empowerment leads to exponential growth'

'Advertising needs to be redefined. In this age of transparency, brands sta...
Wednesday, 09 February 2022 | Written by Ralph Rozema
Featured 

Modern customer experience: when your fans create the marketing of your company

Some companies are growing in a silent way: you don't hear them, they don't...
Friday, 04 February 2022 | Written by Ralph Rozema
Featured 

​Is there any time and money left to create iconic product designs?

Aart Lensink of LVB recently shared an inspirational tweet with a story fro...
Tuesday, 01 February 2022 | Written by Bas Hakker
Featured 

Everything you need to know about the sharing economy in the baby sector

From Babyplanet to Bugaboo: more and more baby and children's brands are jo...
Monday, 31 January 2022 | Written by Kim Buitenhuis
Featured 

Is now the time to embrace immersive storytelling?

All brands have stories to tell about their products, customers, employees ...
Friday, 28 January 2022 | Written by Trevor Clawson
Featured 

How livestreams on TikTok-style websites increase conversions

Livestreams directly on your website can lead to 10x more conversions. Vide...
Wednesday, 26 January 2022 | Written by Ralph Rozema
Featured 

'Brands that behave immorally now have nowhere to hide'

L'Oréal, H&M and recently also The Voice of Holland have all been there...
Tuesday, 25 January 2022 | Written by Grieteke Meerman
Featured 

The platform concept: 'Self-knowledge is very important, just like in real life'

The 'platform concept' used by the Candid agencies naturally sounds great, ...
Friday, 21 January 2022 | Written by Bas Hakker
Featured 

Novak Djokovic could lose out on millions as he becomes known as an anti-vaxx poster boy and enters his twilight years

Brands are weighing up the difficult question of whether to maintain sponso...
Thursday, 20 January 2022 | Written by Redactie Frank.News
Featured 

'Marketing and sales within fintech are like Siamese twins'

Agicap is the European SaaS market leader in cash flow management, and offe...
Tuesday, 18 January 2022 | Written by Suzanna Timmer
Featured 

Can EU regulations stop targeted advertising?

Targeted advertising by profiling consumers has been the holy grail in digi...
Friday, 14 January 2022 | Written by André Oerlemans

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