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Featured 

Launching your brand into automated metaverse advertising

For the first time an automated advertising system has been created for the...
Sunday, 15 May 2022 | Written by Ralph Rozema
Featured 

'Most advertisers are strong supporters of Twitter moderation because they don't want to advertise in the middle of hate speech'

Elon Musk is "mercurial" and "uncontrollable" which is a "dangerous mix" wh...
Tuesday, 10 May 2022 | Written by John Reynolds
Featured 

​P&G's Marc Pritchard: 'Some say the system is broken. It is not, it was built that way'

Chimpanzees are just an example. Procter & Gamble's Chief Brand Officer...
Sunday, 08 May 2022 | Written by Ralph Rozema
Featured 

Netflix: what will a new model mean for advertisers?

Was it an instant reaction to a disappointing set of numbers or an expressi...
Friday, 06 May 2022 | Written by Trevor Clawson
Featured 

Major advertisers are looking to buy effects directly through podcasts

People in the know estimate that - in terms of advertising - the Dutch podc...
Wednesday, 04 May 2022 | Written by Bas Hakker
Featured 

Sponsors Qatar World Cup set to follow ING

Sponsors linked to the Qatar World Cup are set to follow Dutch banking powe...
Sunday, 01 May 2022 | Written by John Reynolds
Featured 

Oatly's Rebel Rebel-marketing strategy

The brand Oatly has conquered the world in a relatively short amount of tim...
Thursday, 28 April 2022 | Written by Bas Hakker
Featured 

Can 'Digital out of Home' find the right customers at the right time?

According to a report published in February by Allied Market Research, the ...
Tuesday, 26 April 2022 | Written by Trevor Clawson

​Growing as a brand without TV?

Relatively young "online" brands such as My Jewellery, Mr. Marvis and Goril...
Friday, 22 April 2022 | Written by Redactie Frank.News
Featured 

Research: partnership CMO and CEO crucial to deliver growth

Chief marketing officers (CMOs) have the power and credibility to influence...
Thursday, 21 April 2022 | Written by Ralph Rozema
Featured 

From brand purpose to brand inclusivity: 'I am a big fan of Fenty'

After "purpose," the new marketing concept of the day is "brand inclusivity...
Friday, 15 April 2022 | Written by Kim Buitenhuis

Cogonez merges with XXS Amsterdam

Innovation cell successfully integrated  Innovation agency Cogonez, wh...
Friday, 15 April 2022 | Written by Mirelle van Weldam
Featured 

​Should brands be more adventurous when choosing experiential marketing venues?

Experiential marketing takes many forms but at root, it's all about taking ...
Tuesday, 12 April 2022 | Written by Trevor Clawson
Featured 

Coca-Cola: digital design, virtual flavors and reducing the sugar footprint

Immersive virtual worlds inspire lasting relationships. Find out how a virt...
Friday, 08 April 2022 | Written by Ralph Rozema
Featured 

A preliminary answer to the question of whether NFTs are a major contender or just hot air?

Bored Ape Yacht Club (those NFTs) recently secured an investment of 450 mil...
Wednesday, 06 April 2022 | Written by Bas Hakker
Featured 

The Airbnb-case: brand versus performance, that's the question

The debate about performance marketing versus brand building is a perennial...
Sunday, 03 April 2022 | Written by John Reynolds
Featured 

Cutting-edge VR and AR solutions help Volvo Cars attract new customers

The automotive industry is changing and so are its marketing campaigns. Tra...
Thursday, 31 March 2022 | Written by Ralph Rozema
Featured 

Tinder gives love a bad name

The festive mood surrounding Tinder appears to be coming to an end. A scant...
Wednesday, 30 March 2022 | Written by Grieteke Meerman
Featured 

​The key element for the brand of the future is 'resilience'

There seem to be more and more brands that, instead of quietly delivering t...
Friday, 25 March 2022 | Written by Bas Hakker
Featured 

Can NFTs boost revenues and attract customers?

According to figures published by NonFungible.com, collectors spent $17.6 b...
Tuesday, 22 March 2022 | Written by Trevor Clawson
Featured 

How Microsoft plans to conquer the gaming world

Microsoft will become the third largest gaming company in the world with it...
Friday, 18 March 2022 | Written by Bas Hakker
Featured 

​Vice's creative agency Virtue starts virtual hub for main brands

Cultural media platform Vice is entering the virtual world to collaborate w...
Thursday, 17 March 2022 | Written by Ralph Rozema

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