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Featured 

How can brands make the most of cinema advertising?

Cinema advertising plays to an engaged audience and increasingly, the messa...
Wednesday, 12 October 2022 | Written by Trevor Clawson
Featured 

StockX: launch of a global brand platform with digital products

Although mostly known as a resale platform for sneakers, StockX has evolved...
Friday, 07 October 2022 | Written by Ralph Rozema
Featured 

How good do you actually need to be as a company?

How good do you actually need to be as a company nowadays? Do you need to k...
Sunday, 02 October 2022 | Written by Bas Hakker
Featured 

Friendly advice- what is the best way to harness word of mouth recommendations

Ask the owner of a popular cafe or restaurant to explain why the tables are...
Thursday, 29 September 2022 | Written by Trevor Clawson
Featured 

Roblox: 3D advertising and branded experiences

Online gaming platform Roblox plans to launch 3D advertising on its virtual...
Sunday, 25 September 2022 | Written by Ralph Rozema
Featured 

'Byron Sharp sounds a bit like the old economy'

What do you believe in? Is it in focusing on generating as much reach for y...
Friday, 23 September 2022 | Written by Bas Hakker
Featured 

'There's an appetite for fun and fast content, and that's effectively what BeReal offers'

Photosharing app BeReal is this year's social media craze, but with no ads,...
Wednesday, 21 September 2022 | Written by David Benady
Featured 

Marc Randolph (Netflix): do not fall in love with your idea

In his successful podcast 'That will never work' he interviews young promis...
Sunday, 18 September 2022 | Written by Ralph Rozema
Featured 

"Nolo" beer brands backed by "simple" advertising can disrupt crowded beer market

The international beer market is a crowded one, dominated by a handful of m...
Thursday, 15 September 2022 | Written by John Reynolds
Featured 

Q4: how can brands position themselves to benefit from the annual spending surge?

The clock is ticking and as each second passes, the fourth quarter of 2022 ...
Sunday, 11 September 2022 | Written by Trevor Clawson
Featured 

Marie Forleo: focus on progress, not perfection

Marketing and lifestyle expert Marie Forleo is most known for her book 'Eve...
Wednesday, 07 September 2022 | Written by Ralph Rozema
Featured 

The return of the love brand

Twenty-odd years ago, a popular theme in marketing was the development of a...
Thursday, 01 September 2022 | Written by Bas Hakker
Featured 

"Chemistry" and "friction" crucial for fruitful client-agency relationships

"Chemistry" with a healthy dose of "friction" is key to ensuring a client-a...
Wednesday, 31 August 2022 | Written by John Reynolds
Featured 

Why news website Axios was sold for $525 million

The American news website Axios was recently sold for $525 million to Cox E...
Monday, 29 August 2022 | Written by Redactie Frank.News
Featured 

The comeback of 'the boring one'

The advertising world is abuzz with expectation as Netflix prepares to laun...
Friday, 26 August 2022 | Written by David Benady
Featured 

As inflation bites and prices rise, what strategies should brands adopt?

Coca-Cola has announced plans to increase its marketing spend to build bran...
Wednesday, 24 August 2022 | Written by Trevor Clawson
Featured 

Starbucks: innovative NFT program in a turbulent NFT world

Coffee giant Starbucks is developing new digital initiatives to interact wi...
Sunday, 21 August 2022 | Written by Ralph Rozema
Featured 

Why Spotify Acquired The Ringer (Bill Simmons) for 250 million dollar

In February 2020, Spotify paid $250 million for the podcast network The Rin...
Friday, 19 August 2022 | Written by Bas Hakker
Featured 

Seth Godin: embrace the idea of a smallest viable audience

He loves writing and has published more than twenty marketing and business ...
Saturday, 13 August 2022 | Written by Ralph Rozema
Featured 

How will brands target customers when third-party cookies are phased out?

Google has pushed back plans to phase out third-party cookies in Chrome fro...
Wednesday, 10 August 2022 | Written by Trevor Clawson
Featured 

Sally Hogshead: It is good to be better, but it is better to be different

Making your brand just better is not enough. It is good to be better, but i...
Sunday, 07 August 2022 | Written by Ralph Rozema
Featured 

How you can build a brand by starting with the culture

More and more brands are trying to build their brand by embracing a certain...
Wednesday, 03 August 2022 | Written by Bas Hakker

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