Brands investing during a crisis will come out stronger, say experts
01 januari | Written by John Reynolds
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Marc Randolph (Netflix): do not fall in love with your idea
In his successful podcast 'That will never work' he interviews young promis...
Sunday, 18 September 2022 | Written by Ralph Rozema
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"Nolo" beer brands backed by "simple" advertising can disrupt crowded beer market
The international beer market is a crowded one, dominated by a handful of m...
Thursday, 15 September 2022 | Written by John Reynolds
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Q4: how can brands position themselves to benefit from the annual spending surge?
The clock is ticking and as each second passes, the fourth quarter of 2022 ...
Sunday, 11 September 2022 | Written by Trevor Clawson
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Marie Forleo: focus on progress, not perfection
Marketing and lifestyle expert Marie Forleo is most known for her book 'Eve...
Wednesday, 07 September 2022 | Written by Ralph Rozema
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The return of the love brand
Twenty-odd years ago, a popular theme in marketing was the development of a...
Thursday, 01 September 2022 | Written by Bas Hakker
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"Chemistry" and "friction" crucial for fruitful client-agency relationships
"Chemistry" with a healthy dose of "friction" is key to ensuring a client-a...
Wednesday, 31 August 2022 | Written by John Reynolds
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Why news website Axios was sold for $525 million
The American news website Axios was recently sold for $525 million to Cox E...
Monday, 29 August 2022 | Written by Redactie Frank.News
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The comeback of 'the boring one'
The advertising world is abuzz with expectation as Netflix prepares to laun...
Friday, 26 August 2022 | Written by David Benady
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As inflation bites and prices rise, what strategies should brands adopt?
Coca-Cola has announced plans to increase its marketing spend to build bran...
Wednesday, 24 August 2022 | Written by Trevor Clawson
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Starbucks: innovative NFT program in a turbulent NFT world
Coffee giant Starbucks is developing new digital initiatives to interact wi...
Sunday, 21 August 2022 | Written by Ralph Rozema
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Why Spotify Acquired The Ringer (Bill Simmons) for 250 million dollar
In February 2020, Spotify paid $250 million for the podcast network The Rin...
Friday, 19 August 2022 | Written by Bas Hakker
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Seth Godin: embrace the idea of a smallest viable audience
He loves writing and has published more than twenty marketing and business ...
Saturday, 13 August 2022 | Written by Ralph Rozema
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How will brands target customers when third-party cookies are phased out?
Google has pushed back plans to phase out third-party cookies in Chrome fro...
Wednesday, 10 August 2022 | Written by Trevor Clawson
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Sally Hogshead: It is good to be better, but it is better to be different
Making your brand just better is not enough. It is good to be better, but i...
Sunday, 07 August 2022 | Written by Ralph Rozema
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How you can build a brand by starting with the culture
More and more brands are trying to build their brand by embracing a certain...
Wednesday, 03 August 2022 | Written by Bas Hakker
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Brands need to be 'ballsy' and 'experimental' harnessing NFTs, says adland
Non-fungible tokens (NFTs) are likely to be here for the long-term, says ad...
Sunday, 31 July 2022 | Written by John Reynolds
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Foot Locker: marketing secrets of sportswear and footwear retail
Every single day they release a new product and that is exceptional for a f...
Wednesday, 27 July 2022 | Written by Ralph Rozema
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How Vans made the move from niche to mainstream (without losing its credibility)
The shoe brand Vans was a major player in the skate scene. However, the bra...
Tuesday, 26 July 2022 | Written by Bas Hakker
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Solving the talent problem: how can agencies and brands best respond to the great resignation?
Creative agencies are struggling to find the people they need. That's one o...
Sunday, 24 July 2022 | Written by Trevor Clawson
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Marty Neumeier: bringing customers up the brand ladder
By accident, he wrote a book read by 23 million people. When someone put hi...
Tuesday, 19 July 2022 | Written by Ralph Rozema
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'Livestream shopping hasn't really gained momentum in the West'
Livestream commerce has taken China by storm over the past five years, deli...
Saturday, 16 July 2022 | Written by David Benady
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The secret of successful toy brands like LEGO
What's the reason some popular toy brands are loved by many generations, wh...
Wednesday, 13 July 2022 | Written by Kim Buitenhuis
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