Brands investing during a crisis will come out stronger, say experts
01 januari | Written by John Reynolds
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Starbucks: innovative NFT program in a turbulent NFT world
Coffee giant Starbucks is developing new digital initiatives to interact wi...
Sunday, 21 August 2022 | Written by Ralph Rozema
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Why Spotify Acquired The Ringer (Bill Simmons) for 250 million dollar
In February 2020, Spotify paid $250 million for the podcast network The Rin...
Friday, 19 August 2022 | Written by Bas Hakker
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Seth Godin: embrace the idea of a smallest viable audience
He loves writing and has published more than twenty marketing and business ...
Saturday, 13 August 2022 | Written by Ralph Rozema
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How will brands target customers when third-party cookies are phased out?
Google has pushed back plans to phase out third-party cookies in Chrome fro...
Wednesday, 10 August 2022 | Written by Trevor Clawson
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Sally Hogshead: It is good to be better, but it is better to be different
Making your brand just better is not enough. It is good to be better, but i...
Sunday, 07 August 2022 | Written by Ralph Rozema
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How you can build a brand by starting with the culture
More and more brands are trying to build their brand by embracing a certain...
Wednesday, 03 August 2022 | Written by Bas Hakker
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Brands need to be 'ballsy' and 'experimental' harnessing NFTs, says adland
Non-fungible tokens (NFTs) are likely to be here for the long-term, says ad...
Sunday, 31 July 2022 | Written by John Reynolds
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Foot Locker: marketing secrets of sportswear and footwear retail
Every single day they release a new product and that is exceptional for a f...
Wednesday, 27 July 2022 | Written by Ralph Rozema
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How Vans made the move from niche to mainstream (without losing its credibility)
The shoe brand Vans was a major player in the skate scene. However, the bra...
Tuesday, 26 July 2022 | Written by Bas Hakker
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Solving the talent problem: how can agencies and brands best respond to the great resignation?
Creative agencies are struggling to find the people they need. That's one o...
Sunday, 24 July 2022 | Written by Trevor Clawson
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Marty Neumeier: bringing customers up the brand ladder
By accident, he wrote a book read by 23 million people. When someone put hi...
Tuesday, 19 July 2022 | Written by Ralph Rozema
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'Livestream shopping hasn't really gained momentum in the West'
Livestream commerce has taken China by storm over the past five years, deli...
Saturday, 16 July 2022 | Written by David Benady
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The secret of successful toy brands like LEGO
What's the reason some popular toy brands are loved by many generations, wh...
Wednesday, 13 July 2022 | Written by Kim Buitenhuis
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'Don't sponsor the property, sponsor the fans'
Brand spending on sports sponsorship is continuing to rise. According to a ...
Tuesday, 12 July 2022 | Written by Trevor Clawson
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'What has really hurt the brand Revlon is its own inability to adapt'
The fact that everyone was forced to hide behind a face mask for two years ...
Friday, 08 July 2022 | Written by Grieteke Meerman
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Sony works on entertainment content for electric cars
Sony's entertainment business is overshadowing the company's roots as an el...
Thursday, 07 July 2022 | Written by Ralph Rozema
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Marketing powering online sales but big brands struggling to turn profit
Marketing is powering booming digital sales but big brands are struggling t...
Sunday, 03 July 2022 | Written by John Reynolds
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Grab your chance during the summer slowdown
Summer slowdown? Not in the world of marketing. The summer is the perfect t...
Thursday, 30 June 2022 | Written by Kim Buitenhuis
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Liz Bacelar: creating the missing link between tech, lifestyle and retail
She founded a company to advise top brands like Gucci, Tiffany and H&M ...
Wednesday, 29 June 2022 | Written by Ralph Rozema
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Former CMO Nike: going against the flow leads to true innovation
The former CMO of Nike, Greg Hoffman, has written a book about his time wor...
Friday, 24 June 2022 | Written by Bas Hakker
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How should brands respond to the Cost of Living crisis
Having averaged around 2.01 per cent between 1991 and through to early 2022...
Tuesday, 21 June 2022 | Written by Trevor Clawson
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Air Up: achieving greatness with the ideal influencer strategy
Seemingly overnight, teenagers everywhere were suddenly walking around with...
Friday, 17 June 2022 | Written by Bas Hakker
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