Candid. Platform
for growth.

Omoda chooses M2Media

Fashion retailer Omoda has chosen to work with media agency M2Media after a...
Thursday, 09 February 2023 | Written by Marketing Candid

Why M&M's caused unnecessary fuss

Update 28 January: As predicted by Marielle Krouwel and others,&n...
Thursday, 26 January 2023 | Written by Marketing Candid
Featured 

Brands investing during a crisis will come out stronger, say experts

Brands that continue to spend on marketing during economic downturns will b...
Sunday, 01 January 2023 | Written by John Reynolds
Featured 

PR Strategy: The corporate world could learn something from NASA's openness

Together with Richard Jurek, David Meerman Scott wrote the book 'Marketing ...
Thursday, 29 December 2022 | Written by Bas Hakker
Featured 

Sean Ellis: 'For me the most important thing was to get people to rethink how growth works'

Growth hacking has been the basis of success for many startups. But not onl...
Wednesday, 28 December 2022 | Written by Ralph Rozema
Featured 

Can controversial ad campaigns ever be a good idea?

Spanish fashion brand Balenciaga must have known it was courting controvers...
Tuesday, 27 December 2022 | Written by Trevor Clawson
Featured 

​Brands still see disabled as "tick-book" exercise in their advertising

The advertising industry has long been accused of falling short when it com...
Friday, 23 December 2022 | Written by John Reynolds
Featured 

Like a musical, but different

Podcast studio and media company Audio Up was founded in 2020 by musician J...
Friday, 23 December 2022 | Written by Bas Hakker
Featured 

Quantum marketing: embrace the new opportunities that are there

The beauty of marketing is that it brings together your creative and analyt...
Friday, 16 December 2022 | Written by Ralph Rozema
Featured 

'These big companies seem happy to get fined'

US tech giants are facing a crackdown on their market power as new European...
Thursday, 08 December 2022 | Written by David Benady
Featured 

Should brands marry up Christmas cheer with World Cup advertising?

Combining Christmas and World Cup advertising in one piece of creative coul...
Friday, 02 December 2022 | Written by John Reynolds
Featured 

​Adidas versus Nike: metaverse experiences for a Gen Z audience

Just a few days after Nike announced its large-scale Web3 platform Dot Swoo...
Sunday, 27 November 2022 | Written by Ralph Rozema
Featured 

The Post-Musk World: How Can Brands Navigate The Kind Of Social Media Controversy That Twitter is Currently Embroiled In?

Elon Musk bought Twitter having clearly signalled that he was going to make...
Thursday, 24 November 2022 | Written by Trevor Clawson
Featured 

The rise of virtual influencers: threats and opportunities for brands

Virtual influencers on social media are increasingly used by brands. Resear...
Sunday, 20 November 2022 | Written by Ralph Rozema
Featured 

Customer experience: how easy are you to work with?

"The marketplace has become like a grocery store and the mindset of the con...
Sunday, 13 November 2022 | Written by Ralph Rozema
Featured 

'Brands can tip-toe their way into gaming now too'

Brands are tapping into Esports sponsorships as they look to connect with y...
Sunday, 06 November 2022 | Written by David Benady
Featured 

​Digital pop star looking for brand collaborations

Polar is not the first influencer in the metaverse, but she is different: a...
Thursday, 03 November 2022 | Written by Ralph Rozema
Featured 

Why performance and brand building are both essential

Slowly but surely, the realisation is dawning that performance marketing an...
Sunday, 30 October 2022 | Written by Bas Hakker
Featured 

'We will see 3D wearables that are tradable, this will redefine luxury'

The metaverse as envisioned by Mark Zuckerberg doesn't really exist but the...
Wednesday, 26 October 2022 | Written by Trevor Clawson
Featured 

'Second-hand is no longer shabby, old-fashioned, or grubby'

From Vinted and Sellpy to Levi's SecondHand and Tommy for Life: there is gr...
Sunday, 23 October 2022 | Written by Kim Buitenhuis
Featured 

How a luxury car brand embraces digital art

Mercedes-Benz has become the first and only carmaker to join the Aura Block...
Thursday, 20 October 2022 | Written by Ralph Rozema
Featured 

Too often market research is the" quietest voice" in the boardroom but change is afoot

Market research executives say for too long their voice has been the "quiet...
Sunday, 16 October 2022 | Written by John Reynolds

By accepting you will be accessing a service provided by a third-party external to https://www.candidplatform.com/

Be Candid,
it’s contagious.

Candidness is the quality of speaking with
honesty and authenticity. Our Candid editorial
team shares stories that matter on media, data,
marketing, creativeness and technology.