Candid. Platform
for growth.

Featured 

Marty Neumeier: bringing customers up the brand ladder

By accident, he wrote a book read by 23 million people. When someone put hi...
Tuesday, 19 July 2022 | Written by Ralph Rozema
Featured 

'Livestream shopping hasn't really gained momentum in the West'

Livestream commerce has taken China by storm over the past five years, deli...
Saturday, 16 July 2022 | Written by David Benady
Featured 

The secret of successful toy brands like LEGO

What's the reason some popular toy brands are loved by many generations, wh...
Wednesday, 13 July 2022 | Written by Kim Buitenhuis
Featured 

'Don't sponsor the property, sponsor the fans'

Brand spending on sports sponsorship is continuing to rise. According to a ...
Tuesday, 12 July 2022 | Written by Trevor Clawson
Featured 

'What has really hurt the brand Revlon is its own inability to adapt'

The fact that everyone was forced to hide behind a face mask for two years ...
Friday, 08 July 2022 | Written by Grieteke Meerman
Featured 

Sony works on entertainment content for electric cars

Sony's entertainment business is overshadowing the company's roots as an el...
Thursday, 07 July 2022 | Written by Ralph Rozema
Featured 

Marketing powering online sales but big brands struggling to turn profit

Marketing is powering booming digital sales but big brands are struggling t...
Sunday, 03 July 2022 | Written by John Reynolds
Featured 

Grab your chance during the summer slowdown

Summer slowdown? Not in the world of marketing. The summer is the perfect t...
Thursday, 30 June 2022 | Written by Kim Buitenhuis
Featured 

​Liz Bacelar: creating the missing link between tech, lifestyle and retail

She founded a company to advise top brands like Gucci, Tiffany and H&M ...
Wednesday, 29 June 2022 | Written by Ralph Rozema
Featured 

Former CMO Nike: going against the flow leads to true innovation

The former CMO of Nike, Greg Hoffman, has written a book about his time wor...
Friday, 24 June 2022 | Written by Bas Hakker
Featured 

How should brands respond to the Cost of Living crisis

Having averaged around 2.01 per cent between 1991 and through to early 2022...
Tuesday, 21 June 2022 | Written by Trevor Clawson
Featured 

Air Up: achieving greatness with the ideal influencer strategy

Seemingly overnight, teenagers everywhere were suddenly walking around with...
Friday, 17 June 2022 | Written by Bas Hakker
Featured 

How will staff shortages, cancellations and delays change travel marketing?

Long queues at check-in and security. Hundreds of cancelled flights. A warn...
Wednesday, 15 June 2022 | Written by Trevor Clawson
Featured 

'We are bridging this gap between brands and Generation Z'

For younger generations just online shopping is not enough. They are attrac...
Friday, 10 June 2022 | Written by Ralph Rozema
Featured 

Now Part of the Candid Platform Creature Looks to a Global Market

Candid Platform's acquisition of UK-based Creature has paved the way for th...
Wednesday, 08 June 2022 | Written by Trevor Clawson
Featured 

David JP Phillips: How can we pay good money to watch movies like James Bond that are absolutely unrealistic?

Storytelling practice: increase you profits tens of times on eBay just by t...
Sunday, 05 June 2022 | Written by Ralph Rozema
Featured 

Klarna: more grown-up in advertising as "Google for shopping''

Klarna, the most valuable fintech in Europe, is the poster boy of the Buy N...
Thursday, 02 June 2022 | Written by John Reynolds
Featured 

GA4 a good opportunity to evaluate own data critically

For many years, Universal Analytics was the standard for marketing professi...
Tuesday, 31 May 2022 | Written by Bas Hakker
Featured 

More than a baseball team

Jesse Cole is the owner of the Savannah Bananas baseball club. In his manag...
Friday, 27 May 2022 | Written by Bas Hakker
Featured 

​L'Oréal: how technology reshapes the beauty experience

An app analyzes your skin and gives recommendations. The app works with a b...
Tuesday, 24 May 2022 | Written by Ralph Rozema
Featured 

The content strategy of Mr Beast: doing-learning-innovate-scale

If you have been reading and watching a lot by and about Mr Beast - pretty ...
Friday, 20 May 2022 | Written by Bas Hakker
Featured 

How do You get the most out of Instagram shopping tools?

According to a new report by Hubspot, Instagram's shopping tools are enabli...
Tuesday, 17 May 2022 | Written by Trevor Clawson

By accepting you will be accessing a service provided by a third-party external to https://www.candidplatform.com/

Be Candid,
it’s contagious.

Candidness is the quality of speaking with
honesty and authenticity. Our Candid editorial
team shares stories that matter on media, data,
marketing, creativeness and technology.

Our Candid editorial team
creates stories that matter.