Brands investing during a crisis will come out stronger, say experts
01 januari | Written by John Reynolds
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Like a musical, but different
Podcast studio and media company Audio Up was founded in 2020 by musician J...
Friday, 23 December 2022 | Written by Bas Hakker
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Quantum marketing: embrace the new opportunities that are there
The beauty of marketing is that it brings together your creative and analyt...
Friday, 16 December 2022 | Written by Ralph Rozema
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'These big companies seem happy to get fined'
US tech giants are facing a crackdown on their market power as new European...
Thursday, 08 December 2022 | Written by David Benady
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Should brands marry up Christmas cheer with World Cup advertising?
Combining Christmas and World Cup advertising in one piece of creative coul...
Friday, 02 December 2022 | Written by John Reynolds
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Adidas versus Nike: metaverse experiences for a Gen Z audience
Just a few days after Nike announced its large-scale Web3 platform Dot Swoo...
Sunday, 27 November 2022 | Written by Ralph Rozema
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The Post-Musk World: How Can Brands Navigate The Kind Of Social Media Controversy That Twitter is Currently Embroiled In?
Elon Musk bought Twitter having clearly signalled that he was going to make...
Thursday, 24 November 2022 | Written by Trevor Clawson
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The rise of virtual influencers: threats and opportunities for brands
Virtual influencers on social media are increasingly used by brands. Resear...
Sunday, 20 November 2022 | Written by Ralph Rozema
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Customer experience: how easy are you to work with?
"The marketplace has become like a grocery store and the mindset of the con...
Sunday, 13 November 2022 | Written by Ralph Rozema
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'Brands can tip-toe their way into gaming now too'
Brands are tapping into Esports sponsorships as they look to connect with y...
Sunday, 06 November 2022 | Written by David Benady
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Digital pop star looking for brand collaborations
Polar is not the first influencer in the metaverse, but she is different: a...
Thursday, 03 November 2022 | Written by Ralph Rozema
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Why performance and brand building are both essential
Slowly but surely, the realisation is dawning that performance marketing an...
Sunday, 30 October 2022 | Written by Bas Hakker
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'We will see 3D wearables that are tradable, this will redefine luxury'
The metaverse as envisioned by Mark Zuckerberg doesn't really exist but the...
Wednesday, 26 October 2022 | Written by Trevor Clawson
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'Second-hand is no longer shabby, old-fashioned, or grubby'
From Vinted and Sellpy to Levi's SecondHand and Tommy for Life: there is gr...
Sunday, 23 October 2022 | Written by Kim Buitenhuis
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How a luxury car brand embraces digital art
Mercedes-Benz has become the first and only carmaker to join the Aura Block...
Thursday, 20 October 2022 | Written by Ralph Rozema
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Too often market research is the" quietest voice" in the boardroom but change is afoot
Market research executives say for too long their voice has been the "quiet...
Sunday, 16 October 2022 | Written by John Reynolds
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How can brands make the most of cinema advertising?
Cinema advertising plays to an engaged audience and increasingly, the messa...
Wednesday, 12 October 2022 | Written by Trevor Clawson
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StockX: launch of a global brand platform with digital products
Although mostly known as a resale platform for sneakers, StockX has evolved...
Friday, 07 October 2022 | Written by Ralph Rozema
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How good do you actually need to be as a company?
How good do you actually need to be as a company nowadays? Do you need to k...
Sunday, 02 October 2022 | Written by Bas Hakker
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Friendly advice- what is the best way to harness word of mouth recommendations
Ask the owner of a popular cafe or restaurant to explain why the tables are...
Thursday, 29 September 2022 | Written by Trevor Clawson
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Roblox: 3D advertising and branded experiences
Online gaming platform Roblox plans to launch 3D advertising on its virtual...
Sunday, 25 September 2022 | Written by Ralph Rozema
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'Byron Sharp sounds a bit like the old economy'
What do you believe in? Is it in focusing on generating as much reach for y...
Friday, 23 September 2022 | Written by Bas Hakker
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'There's an appetite for fun and fast content, and that's effectively what BeReal offers'
Photosharing app BeReal is this year's social media craze, but with no ads,...
Wednesday, 21 September 2022 | Written by David Benady
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