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Featured 

Cialdini's 'Influence' book remains highly relevant for marketers

Recently, Robert Cialdini was in the Netherlands to host a lecture in Bussu...
Tuesday, 30 November 2021 | Written by Bas Hakker
Featured 

​Only Connect -Will Advertising-funded CTV Services Create Opportunities for Brands?

According to data published by Strategy Analytics, more than 80 per cent of...
Monday, 29 November 2021 | Written by Trevor Clawson
Featured 

​From Business Club to Hotel Suite: Harper's Bazaar's imaginative brand extensions

Jewelry Week, Women Of The Year Award, Harper's Bazaar Suite and now Harper...
Friday, 26 November 2021 | Written by Kim Buitenhuis
Featured 

Catching the Wave: Why Candid Platform's acquisition of UK-based Brand Potential is a springboard for international expansion

The acquisition of high-end brand consultancy, Brand Potential sees Netherl...
Thursday, 25 November 2021 | Written by Trevor Clawson
Featured 

​How major brands create the perfect culture for customer excellence

We wanted to create a good piece on the way major brands interact with thei...
Wednesday, 24 November 2021 | Written by Bas Hakker
Featured 

Big budget Christmas TV ads can cost millions but are the likes of Coca-Cola and John Lewis getting their money's worth?

They can cost millions to make and only a few will capture the hearts and m...
Tuesday, 23 November 2021 | Written by Redactie Frank.News
Featured 

'We want to become the Airbnb of the mobility industry'

The new Chinese-Swedish mobility brand ('car make' wouldn't be an appropria...
Sunday, 21 November 2021 | Written by Suzanna Timmer
Featured 

How Unilever brings purpose into the gaming world and metaverse

From gaming competitions to a virtual island in the metaverse. Unilever is ...
Friday, 19 November 2021 | Written by Ralph Rozema
Featured 

The Luxury Gap - Can High-End Brands Retain The Personal Touch As Budgets And Customers Move Online?

Throughout the pandemic, much of the interaction between luxury brands and ...
Thursday, 18 November 2021 | Written by Trevor Clawson
Featured 

How to make 100 billion with retail media advertising

Advertising on the platforms of major retailers such as Amazon, Tesco, Carr...
Tuesday, 16 November 2021 | Written by André Oerlemans
Featured 

Candid acquires UK-based Brand Potential

Brand Potential – a UK brand consultancy - is joining the Candid platform. ...
Sunday, 14 November 2021 | Written by Marketing Candid
Featured 

Ynske van Vliet (Adyen): The distinction between online and offline is fading away

Payment platform Adyen was founded fifteen years ago in Amsterdam. These da...
Saturday, 13 November 2021 | Written by Kim Buitenhuis
Featured 

Marketing in the metaverse: Stella Artois sponsors virtual horses

It is hard to believe, but it works. Marketers have discovered how to reach...
Thursday, 11 November 2021 | Written by Ralph Rozema
Featured 

The secret of FaZe Clan: creators are the real heroes

Esports organisation FaZe Clan will soon become a listed company. Why is a ...
Tuesday, 09 November 2021 | Written by Bas Hakker
Featured 

Marketing in the metaverse: 'Building a brand in the virtual realm is really different from doing it in the physical world'

The metaverse, the concept of the future internet, brings new opportunities...
Monday, 08 November 2021 | Written by Ralph Rozema
Featured 

Robert Rose: 'Most businesses don't have the skill sets to manage the operational strategies of working like a media company'

If you have the intention (and we do) to explore 'the platform idea' a litt...
Friday, 05 November 2021 | Written by Bas Hakker
Featured 

The best strategy in rejuvenating your brand

Agencies regularly have to deal with quandaries of that nature. Melanie Bos...
Wednesday, 03 November 2021 | Written by Suzanna Timmer
Featured 

RTFKT Studios: fast growing platform for digital sneakers and more

RTFKT may be the next big name in the virtual world. The digital fashion co...
Tuesday, 02 November 2021 | Written by Ralph Rozema
Featured 

How a new generation of banks discovered tv advertising

A new generation of banks are looking to catapult their brands to household...
Friday, 29 October 2021 | Written by Redactie Frank.News
Featured 

What Dutch and UK brands can learn from Coolblue, Ocado, Vodafone or Heineken

Top UK and Dutch brands have a lot in common. Their main problem is the lac...
Thursday, 28 October 2021 | Written by André Oerlemans
Featured 

Celebrity endorsement: create a common goal

Celebrities who endorse brands have been around for as long as the very con...
Wednesday, 27 October 2021 | Written by Grieteke Meerman
Featured 

TikTok: 'As a marketer instead of going into a broadcast mode you need to be thinking about conversation'

With some 13 million UK individuals expected to have used TikTok by the end...
Tuesday, 26 October 2021 | Written by Redactie Frank.News

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