Brands investing during a crisis will come out stronger, say experts
01 januari | Written by John Reynolds
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Big budget Christmas TV ads can cost millions but are the likes of Coca-Cola and John Lewis getting their money's worth?
They can cost millions to make and only a few will capture the hearts and m...
Tuesday, 23 November 2021 | Written by Redactie Frank.News
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'We want to become the Airbnb of the mobility industry'
The new Chinese-Swedish mobility brand ('car make' wouldn't be an appropria...
Sunday, 21 November 2021 | Written by Suzanna Timmer
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How Unilever brings purpose into the gaming world and metaverse
From gaming competitions to a virtual island in the metaverse. Unilever is ...
Friday, 19 November 2021 | Written by Ralph Rozema
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The Luxury Gap - Can High-End Brands Retain The Personal Touch As Budgets And Customers Move Online?
Throughout the pandemic, much of the interaction between luxury brands and ...
Thursday, 18 November 2021 | Written by Trevor Clawson
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How to make 100 billion with retail media advertising
Advertising on the platforms of major retailers such as Amazon, Tesco, Carr...
Tuesday, 16 November 2021 | Written by André Oerlemans
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Candid acquires UK-based Brand Potential
Brand Potential – a UK brand consultancy - is joining the Candid platform. ...
Sunday, 14 November 2021 | Written by Marketing Candid
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Ynske van Vliet (Adyen): The distinction between online and offline is fading away
Payment platform Adyen was founded fifteen years ago in Amsterdam. These da...
Saturday, 13 November 2021 | Written by Kim Buitenhuis
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Marketing in the metaverse: Stella Artois sponsors virtual horses
It is hard to believe, but it works. Marketers have discovered how to reach...
Thursday, 11 November 2021 | Written by Ralph Rozema
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The secret of FaZe Clan: creators are the real heroes
Esports organisation FaZe Clan will soon become a listed company. Why is a ...
Tuesday, 09 November 2021 | Written by Bas Hakker
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Marketing in the metaverse: 'Building a brand in the virtual realm is really different from doing it in the physical world'
The metaverse, the concept of the future internet, brings new opportunities...
Monday, 08 November 2021 | Written by Ralph Rozema
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Robert Rose: 'Most businesses don't have the skill sets to manage the operational strategies of working like a media company'
If you have the intention (and we do) to explore 'the platform idea' a litt...
Friday, 05 November 2021 | Written by Bas Hakker
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The best strategy in rejuvenating your brand
Agencies regularly have to deal with quandaries of that nature. Melanie Bos...
Wednesday, 03 November 2021 | Written by Suzanna Timmer
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RTFKT Studios: fast growing platform for digital sneakers and more
RTFKT may be the next big name in the virtual world. The digital fashion co...
Tuesday, 02 November 2021 | Written by Ralph Rozema
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How a new generation of banks discovered tv advertising
A new generation of banks are looking to catapult their brands to household...
Friday, 29 October 2021 | Written by Redactie Frank.News
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What Dutch and UK brands can learn from Coolblue, Ocado, Vodafone or Heineken
Top UK and Dutch brands have a lot in common. Their main problem is the lac...
Thursday, 28 October 2021 | Written by André Oerlemans
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Celebrity endorsement: create a common goal
Celebrities who endorse brands have been around for as long as the very con...
Wednesday, 27 October 2021 | Written by Grieteke Meerman
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TikTok: 'As a marketer instead of going into a broadcast mode you need to be thinking about conversation'
With some 13 million UK individuals expected to have used TikTok by the end...
Tuesday, 26 October 2021 | Written by Redactie Frank.News
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The Sound Barrier- Are We Heading For A New Age of Audio Ads?
Audio ads served on digital platforms offer a degree of targeting and inter...
Monday, 25 October 2021 | Written by Trevor Clawson
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How platforms conquer the world
Platforms are booming in the business world. More and more traditional comp...
Thursday, 21 October 2021 | Written by Ralph Rozema
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'Elon Musk can say he hates advertising because his brand's story sells his products'
Tesla has grown into one of the world's biggest brands without TV advertisi...
Wednesday, 20 October 2021 | Written by Redactie Frank.News
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TikTok's Land Grab - Should Advertisers be Flocking to Gen Z's Favourite Platform?
TikTok has introduced a new suite of new tools aimed at encouraging brands ...
Tuesday, 19 October 2021 | Written by Trevor Clawson
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We've come full circle: Candid.news will continue in English
Candid.news is set to switch to English from today. This move forms part of...
Monday, 18 October 2021 | Written by Bas Hakker
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