Brands investing during a crisis will come out stronger, say experts
01 januari | Written by John Reynolds
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Online platform Parfumado: where data acts as a second nose
When Martijn van Rooy was launching perfume brand YVRA and discovered that ...
Thursday, 16 December 2021 | Written by Kim Buitenhuis
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Parallel Worlds - Is Now the Time to Prepare for the Metaverse?
The arrival of Mark Zuckerberg's vision of a three-dimensional "metaverse" ...
Tuesday, 14 December 2021 | Written by Trevor Clawson
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The best strategy in building a platform (together)
Over the coming decades, the main focus for companies will be on building p...
Sunday, 12 December 2021 | Written by Bas Hakker
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'In terms of offering the best customer excellence on this planet, I can see there are parallels between Jumbo and Amazon'
Rupert Parker Brady and Maarten Beernink recently published an update of th...
Friday, 10 December 2021 | Written by Bas Hakker
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Q4 is a fiercely busy time for Dutch and UK agencies but Covid appears to be exerting a bigger impact on the latter
Q4 is typically a very busy and stressful time of year for media and creati...
Thursday, 09 December 2021 | Written by Redactie Frank.News
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Nike partners with Roblox to connect to new generation of athletes
With over 48 million users every day, Roblox is a platform that has a huge ...
Wednesday, 08 December 2021 | Written by Ralph Rozema
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How your brand is different from the competition
Consumers love it when there is something to choose within the product cate...
Saturday, 04 December 2021 | Written by Bas Hakker
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How the world's top art museums reach Generation Z
For every brand it is a challenge to reach a young audience. Internationall...
Thursday, 02 December 2021 | Written by Ralph Rozema
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Cialdini's 'Influence' book remains highly relevant for marketers
Recently, Robert Cialdini was in the Netherlands to host a lecture in Bussu...
Tuesday, 30 November 2021 | Written by Bas Hakker
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Only Connect -Will Advertising-funded CTV Services Create Opportunities for Brands?
According to data published by Strategy Analytics, more than 80 per cent of...
Monday, 29 November 2021 | Written by Trevor Clawson
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From Business Club to Hotel Suite: Harper's Bazaar's imaginative brand extensions
Jewelry Week, Women Of The Year Award, Harper's Bazaar Suite and now Harper...
Friday, 26 November 2021 | Written by Kim Buitenhuis
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Catching the Wave: Why Candid Platform's acquisition of UK-based Brand Potential is a springboard for international expansion
The acquisition of high-end brand consultancy, Brand Potential sees Netherl...
Thursday, 25 November 2021 | Written by Trevor Clawson
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How major brands create the perfect culture for customer excellence
We wanted to create a good piece on the way major brands interact with thei...
Wednesday, 24 November 2021 | Written by Bas Hakker
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Big budget Christmas TV ads can cost millions but are the likes of Coca-Cola and John Lewis getting their money's worth?
They can cost millions to make and only a few will capture the hearts and m...
Tuesday, 23 November 2021 | Written by Redactie Frank.News
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'We want to become the Airbnb of the mobility industry'
The new Chinese-Swedish mobility brand ('car make' wouldn't be an appropria...
Sunday, 21 November 2021 | Written by Suzanna Timmer
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How Unilever brings purpose into the gaming world and metaverse
From gaming competitions to a virtual island in the metaverse. Unilever is ...
Friday, 19 November 2021 | Written by Ralph Rozema
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The Luxury Gap - Can High-End Brands Retain The Personal Touch As Budgets And Customers Move Online?
Throughout the pandemic, much of the interaction between luxury brands and ...
Thursday, 18 November 2021 | Written by Trevor Clawson
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How to make 100 billion with retail media advertising
Advertising on the platforms of major retailers such as Amazon, Tesco, Carr...
Tuesday, 16 November 2021 | Written by André Oerlemans
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Candid acquires UK-based Brand Potential
Brand Potential – a UK brand consultancy - is joining the Candid platform. ...
Sunday, 14 November 2021 | Written by Marketing Candid
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Ynske van Vliet (Adyen): The distinction between online and offline is fading away
Payment platform Adyen was founded fifteen years ago in Amsterdam. These da...
Saturday, 13 November 2021 | Written by Kim Buitenhuis
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Marketing in the metaverse: Stella Artois sponsors virtual horses
It is hard to believe, but it works. Marketers have discovered how to reach...
Thursday, 11 November 2021 | Written by Ralph Rozema
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The secret of FaZe Clan: creators are the real heroes
Esports organisation FaZe Clan will soon become a listed company. Why is a ...
Tuesday, 09 November 2021 | Written by Bas Hakker
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