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Featured 

​Online platform Parfumado: where data acts as a second nose

When Martijn van Rooy was launching perfume brand YVRA and discovered that ...
Thursday, 16 December 2021 | Written by Kim Buitenhuis
Featured 

Parallel Worlds - Is Now the Time to Prepare for the Metaverse?

The arrival of Mark Zuckerberg's vision of a three-dimensional "metaverse" ...
Tuesday, 14 December 2021 | Written by Trevor Clawson
Featured 

The best strategy in building a platform (together)

Over the coming decades, the main focus for companies will be on building p...
Sunday, 12 December 2021 | Written by Bas Hakker
Featured 

'In terms of offering the best customer excellence on this planet, I can see there are parallels between Jumbo and Amazon'

Rupert Parker Brady and Maarten Beernink recently published an update of th...
Friday, 10 December 2021 | Written by Bas Hakker
Featured 

​Q4 is a fiercely busy time for Dutch and UK agencies but Covid appears to be exerting a bigger impact on the latter

Q4 is typically a very busy and stressful time of year for media and creati...
Thursday, 09 December 2021 | Written by Redactie Frank.News
Featured 

Nike partners with Roblox to connect to new generation of athletes

With over 48 million users every day, Roblox is a platform that has a huge ...
Wednesday, 08 December 2021 | Written by Ralph Rozema
Featured 

How your brand is different from the competition

Consumers love it when there is something to choose within the product cate...
Saturday, 04 December 2021 | Written by Bas Hakker
Featured 

How the world's top art museums reach Generation Z

For every brand it is a challenge to reach a young audience. Internationall...
Thursday, 02 December 2021 | Written by Ralph Rozema
Featured 

Cialdini's 'Influence' book remains highly relevant for marketers

Recently, Robert Cialdini was in the Netherlands to host a lecture in Bussu...
Tuesday, 30 November 2021 | Written by Bas Hakker
Featured 

​Only Connect -Will Advertising-funded CTV Services Create Opportunities for Brands?

According to data published by Strategy Analytics, more than 80 per cent of...
Monday, 29 November 2021 | Written by Trevor Clawson
Featured 

​From Business Club to Hotel Suite: Harper's Bazaar's imaginative brand extensions

Jewelry Week, Women Of The Year Award, Harper's Bazaar Suite and now Harper...
Friday, 26 November 2021 | Written by Kim Buitenhuis
Featured 

Catching the Wave: Why Candid Platform's acquisition of UK-based Brand Potential is a springboard for international expansion

The acquisition of high-end brand consultancy, Brand Potential sees Netherl...
Thursday, 25 November 2021 | Written by Trevor Clawson
Featured 

​How major brands create the perfect culture for customer excellence

We wanted to create a good piece on the way major brands interact with thei...
Wednesday, 24 November 2021 | Written by Bas Hakker
Featured 

Big budget Christmas TV ads can cost millions but are the likes of Coca-Cola and John Lewis getting their money's worth?

They can cost millions to make and only a few will capture the hearts and m...
Tuesday, 23 November 2021 | Written by Redactie Frank.News
Featured 

'We want to become the Airbnb of the mobility industry'

The new Chinese-Swedish mobility brand ('car make' wouldn't be an appropria...
Sunday, 21 November 2021 | Written by Suzanna Timmer
Featured 

How Unilever brings purpose into the gaming world and metaverse

From gaming competitions to a virtual island in the metaverse. Unilever is ...
Friday, 19 November 2021 | Written by Ralph Rozema
Featured 

The Luxury Gap - Can High-End Brands Retain The Personal Touch As Budgets And Customers Move Online?

Throughout the pandemic, much of the interaction between luxury brands and ...
Thursday, 18 November 2021 | Written by Trevor Clawson
Featured 

How to make 100 billion with retail media advertising

Advertising on the platforms of major retailers such as Amazon, Tesco, Carr...
Tuesday, 16 November 2021 | Written by André Oerlemans
Featured 

Candid acquires UK-based Brand Potential

Brand Potential – a UK brand consultancy - is joining the Candid platform. ...
Sunday, 14 November 2021 | Written by Marketing Candid
Featured 

Ynske van Vliet (Adyen): The distinction between online and offline is fading away

Payment platform Adyen was founded fifteen years ago in Amsterdam. These da...
Saturday, 13 November 2021 | Written by Kim Buitenhuis
Featured 

Marketing in the metaverse: Stella Artois sponsors virtual horses

It is hard to believe, but it works. Marketers have discovered how to reach...
Thursday, 11 November 2021 | Written by Ralph Rozema
Featured 

The secret of FaZe Clan: creators are the real heroes

Esports organisation FaZe Clan will soon become a listed company. Why is a ...
Tuesday, 09 November 2021 | Written by Bas Hakker

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