Brands investing during a crisis will come out stronger, say experts
01 januari | Written by John Reynolds
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Volvo Cars Netherlands opts for Coopr
Coopr will support Volvo Cars Netherlands with press communication, creativ...
Thursday, 16 March 2023 | Written by Marketing Candid
Digital platforms anno 2023: Youngsters are shifting and is YouTube Shorts a keeper?
Digital advertising will continue to move in 2023. STROOM's digital team wi...
Monday, 20 February 2023 | Written by Marketing Candid
Omoda chooses M2Media
Fashion retailer Omoda has chosen to work with media agency M2Media after a...
Thursday, 09 February 2023 | Written by Marketing Candid
Why M&M's caused unnecessary fuss
Update 28 January: As predicted by Marielle Krouwel and others,&n...
Thursday, 26 January 2023 | Written by Marketing Candid
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Brands investing during a crisis will come out stronger, say experts
Brands that continue to spend on marketing during economic downturns will b...
Sunday, 01 January 2023 | Written by John Reynolds
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PR Strategy: The corporate world could learn something from NASA's openness
Together with Richard Jurek, David Meerman Scott wrote the book 'Marketing ...
Thursday, 29 December 2022 | Written by Bas Hakker
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Sean Ellis: 'For me the most important thing was to get people to rethink how growth works'
Growth hacking has been the basis of success for many startups. But not onl...
Wednesday, 28 December 2022 | Written by Ralph Rozema
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Can controversial ad campaigns ever be a good idea?
Spanish fashion brand Balenciaga must have known it was courting controvers...
Tuesday, 27 December 2022 | Written by Trevor Clawson
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Brands still see disabled as "tick-book" exercise in their advertising
The advertising industry has long been accused of falling short when it com...
Friday, 23 December 2022 | Written by John Reynolds
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Like a musical, but different
Podcast studio and media company Audio Up was founded in 2020 by musician J...
Friday, 23 December 2022 | Written by Bas Hakker
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Quantum marketing: embrace the new opportunities that are there
The beauty of marketing is that it brings together your creative and analyt...
Friday, 16 December 2022 | Written by Ralph Rozema
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'These big companies seem happy to get fined'
US tech giants are facing a crackdown on their market power as new European...
Thursday, 08 December 2022 | Written by David Benady
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Should brands marry up Christmas cheer with World Cup advertising?
Combining Christmas and World Cup advertising in one piece of creative coul...
Friday, 02 December 2022 | Written by John Reynolds
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Adidas versus Nike: metaverse experiences for a Gen Z audience
Just a few days after Nike announced its large-scale Web3 platform Dot Swoo...
Sunday, 27 November 2022 | Written by Ralph Rozema
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The Post-Musk World: How Can Brands Navigate The Kind Of Social Media Controversy That Twitter is Currently Embroiled In?
Elon Musk bought Twitter having clearly signalled that he was going to make...
Thursday, 24 November 2022 | Written by Trevor Clawson
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The rise of virtual influencers: threats and opportunities for brands
Virtual influencers on social media are increasingly used by brands. Resear...
Sunday, 20 November 2022 | Written by Ralph Rozema
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Customer experience: how easy are you to work with?
"The marketplace has become like a grocery store and the mindset of the con...
Sunday, 13 November 2022 | Written by Ralph Rozema
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'Brands can tip-toe their way into gaming now too'
Brands are tapping into Esports sponsorships as they look to connect with y...
Sunday, 06 November 2022 | Written by David Benady
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Digital pop star looking for brand collaborations
Polar is not the first influencer in the metaverse, but she is different: a...
Thursday, 03 November 2022 | Written by Ralph Rozema
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Why performance and brand building are both essential
Slowly but surely, the realisation is dawning that performance marketing an...
Sunday, 30 October 2022 | Written by Bas Hakker
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'We will see 3D wearables that are tradable, this will redefine luxury'
The metaverse as envisioned by Mark Zuckerberg doesn't really exist but the...
Wednesday, 26 October 2022 | Written by Trevor Clawson
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'Second-hand is no longer shabby, old-fashioned, or grubby'
From Vinted and Sellpy to Levi's SecondHand and Tommy for Life: there is gr...
Sunday, 23 October 2022 | Written by Kim Buitenhuis
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