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Featured 

Sally Hogshead: It is good to be better, but it is better to be different

Making your brand just better is not enough. It is good to be better, but i...
Sunday, 07 August 2022 | Written by Ralph Rozema
Featured 

How you can build a brand by starting with the culture

More and more brands are trying to build their brand by embracing a certain...
Wednesday, 03 August 2022 | Written by Bas Hakker
Featured 

Brands need to be 'ballsy' and 'experimental' harnessing NFTs, says adland

Non-fungible tokens (NFTs) are likely to be here for the long-term, says ad...
Sunday, 31 July 2022 | Written by John Reynolds
Featured 

Foot Locker: marketing secrets of sportswear and footwear retail

Every single day they release a new product and that is exceptional for a f...
Wednesday, 27 July 2022 | Written by Ralph Rozema
Featured 

How Vans made the move from niche to mainstream (without losing its credibility)

The shoe brand Vans was a major player in the skate scene. However, the bra...
Tuesday, 26 July 2022 | Written by Bas Hakker
Featured 

Solving the talent problem: how can agencies and brands best respond to the great resignation?

Creative agencies are struggling to find the people they need. That's one o...
Sunday, 24 July 2022 | Written by Trevor Clawson
Featured 

Marty Neumeier: bringing customers up the brand ladder

By accident, he wrote a book read by 23 million people. When someone put hi...
Tuesday, 19 July 2022 | Written by Ralph Rozema
Featured 

'Livestream shopping hasn't really gained momentum in the West'

Livestream commerce has taken China by storm over the past five years, deli...
Saturday, 16 July 2022 | Written by David Benady
Featured 

The secret of successful toy brands like LEGO

What's the reason some popular toy brands are loved by many generations, wh...
Wednesday, 13 July 2022 | Written by Kim Buitenhuis
Featured 

'Don't sponsor the property, sponsor the fans'

Brand spending on sports sponsorship is continuing to rise. According to a ...
Tuesday, 12 July 2022 | Written by Trevor Clawson
Featured 

'What has really hurt the brand Revlon is its own inability to adapt'

The fact that everyone was forced to hide behind a face mask for two years ...
Friday, 08 July 2022 | Written by Grieteke Meerman
Featured 

Sony works on entertainment content for electric cars

Sony's entertainment business is overshadowing the company's roots as an el...
Thursday, 07 July 2022 | Written by Ralph Rozema
Featured 

Marketing powering online sales but big brands struggling to turn profit

Marketing is powering booming digital sales but big brands are struggling t...
Sunday, 03 July 2022 | Written by John Reynolds
Featured 

Grab your chance during the summer slowdown

Summer slowdown? Not in the world of marketing. The summer is the perfect t...
Thursday, 30 June 2022 | Written by Kim Buitenhuis
Featured 

​Liz Bacelar: creating the missing link between tech, lifestyle and retail

She founded a company to advise top brands like Gucci, Tiffany and H&M ...
Wednesday, 29 June 2022 | Written by Ralph Rozema
Featured 

Former CMO Nike: going against the flow leads to true innovation

The former CMO of Nike, Greg Hoffman, has written a book about his time wor...
Friday, 24 June 2022 | Written by Bas Hakker
Featured 

How should brands respond to the Cost of Living crisis

Having averaged around 2.01 per cent between 1991 and through to early 2022...
Tuesday, 21 June 2022 | Written by Trevor Clawson
Featured 

Air Up: achieving greatness with the ideal influencer strategy

Seemingly overnight, teenagers everywhere were suddenly walking around with...
Friday, 17 June 2022 | Written by Bas Hakker
Featured 

How will staff shortages, cancellations and delays change travel marketing?

Long queues at check-in and security. Hundreds of cancelled flights. A warn...
Wednesday, 15 June 2022 | Written by Trevor Clawson
Featured 

'We are bridging this gap between brands and Generation Z'

For younger generations just online shopping is not enough. They are attrac...
Friday, 10 June 2022 | Written by Ralph Rozema
Featured 

Now Part of the Candid Platform Creature Looks to a Global Market

Candid Platform's acquisition of UK-based Creature has paved the way for th...
Wednesday, 08 June 2022 | Written by Trevor Clawson
Featured 

David JP Phillips: How can we pay good money to watch movies like James Bond that are absolutely unrealistic?

Storytelling practice: increase you profits tens of times on eBay just by t...
Sunday, 05 June 2022 | Written by Ralph Rozema

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