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Featured 

Should brands marry up Christmas cheer with World Cup advertising?

Combining Christmas and World Cup advertising in one piece of creative coul...
Friday, 02 December 2022 | Written by John Reynolds
Featured 

​Adidas versus Nike: metaverse experiences for a Gen Z audience

Just a few days after Nike announced its large-scale Web3 platform Dot Swoo...
Sunday, 27 November 2022 | Written by Ralph Rozema
Featured 

The Post-Musk World: How Can Brands Navigate The Kind Of Social Media Controversy That Twitter is Currently Embroiled In?

Elon Musk bought Twitter having clearly signalled that he was going to make...
Thursday, 24 November 2022 | Written by Trevor Clawson
Featured 

The rise of virtual influencers: threats and opportunities for brands

Virtual influencers on social media are increasingly used by brands. Resear...
Sunday, 20 November 2022 | Written by Ralph Rozema
Featured 

Customer experience: how easy are you to work with?

"The marketplace has become like a grocery store and the mindset of the con...
Sunday, 13 November 2022 | Written by Ralph Rozema
Featured 

'Brands can tip-toe their way into gaming now too'

Brands are tapping into Esports sponsorships as they look to connect with y...
Sunday, 06 November 2022 | Written by David Benady
Featured 

​Digital pop star looking for brand collaborations

Polar is not the first influencer in the metaverse, but she is different: a...
Thursday, 03 November 2022 | Written by Ralph Rozema
Featured 

Why performance and brand building are both essential

Slowly but surely, the realisation is dawning that performance marketing an...
Sunday, 30 October 2022 | Written by Bas Hakker
Featured 

'We will see 3D wearables that are tradable, this will redefine luxury'

The metaverse as envisioned by Mark Zuckerberg doesn't really exist but the...
Wednesday, 26 October 2022 | Written by Trevor Clawson
Featured 

'Second-hand is no longer shabby, old-fashioned, or grubby'

From Vinted and Sellpy to Levi's SecondHand and Tommy for Life: there is gr...
Sunday, 23 October 2022 | Written by Kim Buitenhuis
Featured 

How a luxury car brand embraces digital art

Mercedes-Benz has become the first and only carmaker to join the Aura Block...
Thursday, 20 October 2022 | Written by Ralph Rozema
Featured 

Too often market research is the" quietest voice" in the boardroom but change is afoot

Market research executives say for too long their voice has been the "quiet...
Sunday, 16 October 2022 | Written by John Reynolds
Featured 

How can brands make the most of cinema advertising?

Cinema advertising plays to an engaged audience and increasingly, the messa...
Wednesday, 12 October 2022 | Written by Trevor Clawson
Featured 

StockX: launch of a global brand platform with digital products

Although mostly known as a resale platform for sneakers, StockX has evolved...
Friday, 07 October 2022 | Written by Ralph Rozema
Featured 

How good do you actually need to be as a company?

How good do you actually need to be as a company nowadays? Do you need to k...
Sunday, 02 October 2022 | Written by Bas Hakker
Featured 

Friendly advice- what is the best way to harness word of mouth recommendations

Ask the owner of a popular cafe or restaurant to explain why the tables are...
Thursday, 29 September 2022 | Written by Trevor Clawson
Featured 

Roblox: 3D advertising and branded experiences

Online gaming platform Roblox plans to launch 3D advertising on its virtual...
Sunday, 25 September 2022 | Written by Ralph Rozema
Featured 

'Byron Sharp sounds a bit like the old economy'

What do you believe in? Is it in focusing on generating as much reach for y...
Friday, 23 September 2022 | Written by Bas Hakker
Featured 

'There's an appetite for fun and fast content, and that's effectively what BeReal offers'

Photosharing app BeReal is this year's social media craze, but with no ads,...
Wednesday, 21 September 2022 | Written by David Benady
Featured 

Marc Randolph (Netflix): do not fall in love with your idea

In his successful podcast 'That will never work' he interviews young promis...
Sunday, 18 September 2022 | Written by Ralph Rozema
Featured 

"Nolo" beer brands backed by "simple" advertising can disrupt crowded beer market

The international beer market is a crowded one, dominated by a handful of m...
Thursday, 15 September 2022 | Written by John Reynolds
Featured 

Q4: how can brands position themselves to benefit from the annual spending surge?

The clock is ticking and as each second passes, the fourth quarter of 2022 ...
Sunday, 11 September 2022 | Written by Trevor Clawson

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